It has been heard from those colleagues who lithuania b2b leads offer Video content production that using video will get another and additionally a new channel. What seems noteworthy is that there is no mention of what this channel is. We are ready to say – You will get a new channel only if you have not used any of the social networks that support the video format. The video itself does not have its own channel, as, for example, Television. Therefore, this fact is both a proof that it is not a type of Marketing and indicates that it is only a part of Content Marketing, but everything else is just a marketing trick to promise the consumer a benefit that is not there?
Without a buyer's journey, video content is meaningless
Returning to the essence of Marketing, we have to talk about the Buyer's Path again. It is important to subject all communication content to it, whether it is a text, a graphic file, a photo or a video - it should all be directed towards one goal. If this does not happen, neither using the most expensive service nor knowing the algorithm will help you. Therefore, it is necessary to realize that Video is only a part of the whole process that needs to be organized in Marketing creation.
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