6 Copywriting Strategies to Increase Conversion
Posted: Wed Dec 04, 2024 9:42 am
The decision to buy is driven by desire. You need to be clear about one thing: you can't create a desire .However, you can increase that desire. But first, you have to be able to identify it. Don't assume you know what your visitors want. This is a very common mistake that will cause you to lose sales. Do your homework. The results may surprise you.
There are different ways that can help you to know the wishes of your visitors, consider some of these recommendations:
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Review your website analytics data.
If you use Google Analytics , you need to go to Acquisition > Search Engine Optimization > Queries. You will get a list of key phrases that your visitors type into search engines. These key phrases will tell you what your visitors want.
Reviews with a sense of belonging
Copywriting that is written in the words of your visitors is extremely compelling. By reflecting what your visitors think, you will form a powerful psychological connection with them. This will make your message extremely persuasive.
Joanna Wiebe of Copy Hackers scrapes Amazon reviews of products relevant to her client’s niches to obtain citations that she can use in her writing. She used this strategy to increase leads by over 20%.
Survey your visitors
If you have a steady stream of traffic, surveying your visitors is another great way to identify their desires and enrich your copywriting strategy with the results you get. Don't ask them closed or multiple choice questions. You need them to express themselves, so ask open-ended questions, such as:
There are different ways that can help you to know the wishes of your visitors, consider some of these recommendations:
uk telegram mobile phone number list
Review your website analytics data.
If you use Google Analytics , you need to go to Acquisition > Search Engine Optimization > Queries. You will get a list of key phrases that your visitors type into search engines. These key phrases will tell you what your visitors want.
Reviews with a sense of belonging
Copywriting that is written in the words of your visitors is extremely compelling. By reflecting what your visitors think, you will form a powerful psychological connection with them. This will make your message extremely persuasive.
Joanna Wiebe of Copy Hackers scrapes Amazon reviews of products relevant to her client’s niches to obtain citations that she can use in her writing. She used this strategy to increase leads by over 20%.
Survey your visitors
If you have a steady stream of traffic, surveying your visitors is another great way to identify their desires and enrich your copywriting strategy with the results you get. Don't ask them closed or multiple choice questions. You need them to express themselves, so ask open-ended questions, such as: