What is lead generation and why is everyone talking about it
Posted: Wed Dec 04, 2024 9:41 am
Lead generation is the process of finding potential clients (leads) and warming up their interest in the company.
Today we will look at what is included in lead generation, what are its advantages and nuances.
Who is a lead?
A lead is a potential client who has shown interest in the company and left their current contact information.
Leads can be incoming (the client saw the ad, followed the link and contacted you with a question) and outgoing (company employees make cold calls and collect contacts). Leads are also divided into subcategories depending on their location in the sales funnel. The most popular classification is cold, warm, hot leads.
What is lead generation?
Lead generation is traditionally handled by the marketing architect database department. Ideally, it is an ongoing process of attracting and retaining leads, which includes:
Lead generation.
Lead classification.
Lead management in a CRM system.
Lead analytics.
Continuous process improvement.
Among the most popular lead generation channels are:
Advertising (contextual, targeted, outdoor)
SEO website promotion
Social media management
Email Marketing
Messengers
Offline events
Within channels, you can implement feedback forms, quizzes (surveys), pop-up windows, and the ability to subscribe (for example, to a newsletter) to move the lead forward through the funnel.
How does lead generation affect business performance?
First of all, a well-thought-out and systematic approach to attracting leads allows the sales department to successfully close the plan. The more quality leads in the system, the more people you can offer useful materials and advertising, call or write to with the purpose of selling.
Today we will look at what is included in lead generation, what are its advantages and nuances.
Who is a lead?
A lead is a potential client who has shown interest in the company and left their current contact information.
Leads can be incoming (the client saw the ad, followed the link and contacted you with a question) and outgoing (company employees make cold calls and collect contacts). Leads are also divided into subcategories depending on their location in the sales funnel. The most popular classification is cold, warm, hot leads.
What is lead generation?
Lead generation is traditionally handled by the marketing architect database department. Ideally, it is an ongoing process of attracting and retaining leads, which includes:
Lead generation.
Lead classification.
Lead management in a CRM system.
Lead analytics.
Continuous process improvement.
Among the most popular lead generation channels are:
Advertising (contextual, targeted, outdoor)
SEO website promotion
Social media management
Email Marketing
Messengers
Offline events
Within channels, you can implement feedback forms, quizzes (surveys), pop-up windows, and the ability to subscribe (for example, to a newsletter) to move the lead forward through the funnel.
How does lead generation affect business performance?
First of all, a well-thought-out and systematic approach to attracting leads allows the sales department to successfully close the plan. The more quality leads in the system, the more people you can offer useful materials and advertising, call or write to with the purpose of selling.