Traditional advertising, which used to be intrusive, has fallen by the wayside; achieving success in the digital age depends on how well you know your audiences, their consumption habits and their online behaviour.
That is why methodologies such as Inbound Marketing propose generating content that is so interesting to the public that it is almost impossible to resist.
In this way, a loyal community is created around the brand that, over time, could even turn them into ambassadors for the company.
North American brands such as Zappos have served as an example of what needs to be done for Digital Marketing to be effective.
They set out to get to know their audiences in depth and discovered that there is a whole culture surrounding Sneakers, lovers of these sports shoes who take them as a lifestyle.
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So The Ones was created, which is nothing more than a content hub and an eCommerce at the same time, in which stories of skaters, artists, musicians and creatives who have used these shoes and have achieved success are presented.
Her Instagram account was opened and she quickly had thousands of followers.
And like this one, there are several examples of brands from the North that can serve as inspiration, but what about Latin America? : 400;”>The answer is yes, there are several brands in LATAM that have known how to develop and manage their strategies to the point of being an inspiration for many; below are some of the 17 most notable:
