Genwords: Edtech Marketing Agency Specialists
Posted: Wed Dec 04, 2024 9:23 am
Among the main ones is the generation of leads, that is, the number of people who have shown interest in the products or services offered by the company and have provided their contact information to obtain a potential client.
In addition to lead generation, other important indicators in edtech qatar whatsapp mobile phone number list marketing are:
Cost per lead (CPL) is an indicator that measures and evaluates the effectiveness of marketing strategies to optimize advertising investment. It takes into account how much one spends to generate a lead.
Conversion rate: measures the number of leads that have become customers or have taken a certain action. It is represented as a percentage and can be key to boosting sales for companies in the edtech sector.
Customer Lifetime Value (LTV): Determines the economic value that a customer brings to a company during their life cycle as a customer. It is equivalent to the total revenue that a customer generates for the company from the beginning to the end of their relationship.
Customer Acquisition Cost (CAC) – Shows the average expenses required to acquire a new customer. In other words, it represents the total cost of all marketing and sales efforts required to acquire a new lead.
Engagement: measures the interaction that users have with the content that is published to know the relevance of each post.
An analysis of the indicators will help you know if your edtech marketing strategy is achieving its objectives.
Genwords is an inbound marketing agency specialized in the education and technology sector or edtech marketing.
We understand that nowadays no company can stand out without being in the digital world. With the rise of edtech, the educational system must also adapt to it and broaden its horizons beyond traditional learning systems.
Our team of professionals is trained to offer marketing solutions adapted to new digital trends for companies in the educational sector.
In this context, at Genwords we focus on creating innovative and attractive marketing strategies for users in the edtech sector, in order to generate leads and support edtech companies to stand out in an increasingly competitive market.
Our Services at Genwords
One of the main benefits of trusting our services is that our experience in the sector allows us to focus on understanding the needs and challenges of each company.
In this way, we provide a personalized service that adapts to business budgets and objectives and ensure the success of the companies that trust us.
In addition, we offer the creation of high-quality educational content with SEO optimization, we improve organic traffic, we plan advertising campaigns on social networks and we analyze data to measure and optimize the reach of each campaign.
Edtech success story: Aulica
Aulica is a SaaS platform designed to solve the administrative needs of educational institutions. It has been in the market for over 15 years and currently provides services to more than 350 institutions.
In 2019, this platform approached Genwords because it needed to solve certain problems that affected the scope of its services to the educational community , among which the following stand out:
Lack of awareness of the benefits that Aulica provides.
Lack of training of users who use the platform.
From Genwords, the following was achieved:
Strengthen its prestige and influence in the Argentine educational sector.
In addition to lead generation, other important indicators in edtech qatar whatsapp mobile phone number list marketing are:
Cost per lead (CPL) is an indicator that measures and evaluates the effectiveness of marketing strategies to optimize advertising investment. It takes into account how much one spends to generate a lead.
Conversion rate: measures the number of leads that have become customers or have taken a certain action. It is represented as a percentage and can be key to boosting sales for companies in the edtech sector.
Customer Lifetime Value (LTV): Determines the economic value that a customer brings to a company during their life cycle as a customer. It is equivalent to the total revenue that a customer generates for the company from the beginning to the end of their relationship.
Customer Acquisition Cost (CAC) – Shows the average expenses required to acquire a new customer. In other words, it represents the total cost of all marketing and sales efforts required to acquire a new lead.
Engagement: measures the interaction that users have with the content that is published to know the relevance of each post.
An analysis of the indicators will help you know if your edtech marketing strategy is achieving its objectives.
Genwords is an inbound marketing agency specialized in the education and technology sector or edtech marketing.
We understand that nowadays no company can stand out without being in the digital world. With the rise of edtech, the educational system must also adapt to it and broaden its horizons beyond traditional learning systems.
Our team of professionals is trained to offer marketing solutions adapted to new digital trends for companies in the educational sector.
In this context, at Genwords we focus on creating innovative and attractive marketing strategies for users in the edtech sector, in order to generate leads and support edtech companies to stand out in an increasingly competitive market.
Our Services at Genwords
One of the main benefits of trusting our services is that our experience in the sector allows us to focus on understanding the needs and challenges of each company.
In this way, we provide a personalized service that adapts to business budgets and objectives and ensure the success of the companies that trust us.
In addition, we offer the creation of high-quality educational content with SEO optimization, we improve organic traffic, we plan advertising campaigns on social networks and we analyze data to measure and optimize the reach of each campaign.
Edtech success story: Aulica
Aulica is a SaaS platform designed to solve the administrative needs of educational institutions. It has been in the market for over 15 years and currently provides services to more than 350 institutions.
In 2019, this platform approached Genwords because it needed to solve certain problems that affected the scope of its services to the educational community , among which the following stand out:
Lack of awareness of the benefits that Aulica provides.
Lack of training of users who use the platform.
From Genwords, the following was achieved:
Strengthen its prestige and influence in the Argentine educational sector.