As a result of the oil spill, the company lost a third of its fusion database market capitalization (since the accident, it has fallen from $180 billion to $115 billion). The costs of the cleanup operation exceeded $760 million.
Opinion polls during the accident and after the leak was fixed consistently showed a negative mood among the masses. For example, the website BPCares.com actively sold T-shirts with prints reflecting BP's disregard for the environment.
In this situation, the company launched a PR campaign aimed at changing the public's attitude to the Gulf of Mexico disaster: even if people don't like what happened, it does not cause contempt. The company openly admits its mistakes and draws attention to the measures taken to eliminate the consequences of the disaster. On the company's website www.bp.com, most of the information space is given over to videos about the return of rehabilitated pelicans to their habitats, cleaning the coast, and reports on serious changes in the company after the oil spill. In restoring its good name, British Petroleum emphasizes careful attitude to the environment. Perhaps this policy will bear fruit, and the public will forget who caused the disaster, the consequences of which BP is so carefully eliminating.
