How to compile a semantic core
Posted: Wed Jan 22, 2025 6:33 am
A complete semantic core, thanks to which the site will get to the top of search results for the maximum number of target queries, is assembled in several stages. First, it is necessary to determine the basic keys that potential customers are most likely to use to search for your products or brand. At the second stage, the semantic core is expanded. This allows you to identify markers that will help attract users with more specific queries to the site. At the third stage, it is necessary to distribute the keys into groups and remove inappropriate search phrases.
Keywords
Website owners know exactly the features of their project austria whatsapp number database and its direction, so they can select the keywords that are typical for them on their own or together with colleagues. The backbone consists of keywords that define the theme of the site. It is written down in a notebook or entered into a spreadsheet. For example, for a beauty salon, popular keywords can be the names of services. They are high-frequency query options and help to get wide coverage in a short time.
How to compile a semantic core: instructions.
To collect a core that will help attract people ready to perform a conversion action (buy, download, register), you need to understand their needs and what information about the product they want to receive. This method of collecting semantics is usually used by marketers, but knowing what structural parts search phrases consist of, you can write down several options yourself.
A search query rarely consists of one word. Users often specify what exactly they need the information for: for example, they are not just asking for the word "haircut", but "where to get a haircut" or, more precisely, "where to get a haircut in Moscow". "Haircut" is the body of the query, or what worries the person, "where to get" is a specifier reflecting their intention, "in Moscow" is the tail of the query, specifying the details.
Parsing
What an effective collection of the semantic core of a young site cannot do without is the analysis of successful representatives of the niche. Sites with a similar theme, occupying a place on the first page of search results, have a semantic structure relevant to the requests of your target audience, and have won the trust of search engines. Web resources can be voluminous: manual collection of data from all web pages included in them will take a lot of time. An automated method will speed up the process - parsing.
Semantics parsing.
Competitors may use irrelevant keywords for your resource. If you do not remove them, you may fall under sanctions from search engines due to high bounce rates (when users cannot find the information they need, they quickly close the site).
This category of keys includes:
Keywords
Website owners know exactly the features of their project austria whatsapp number database and its direction, so they can select the keywords that are typical for them on their own or together with colleagues. The backbone consists of keywords that define the theme of the site. It is written down in a notebook or entered into a spreadsheet. For example, for a beauty salon, popular keywords can be the names of services. They are high-frequency query options and help to get wide coverage in a short time.
How to compile a semantic core: instructions.
To collect a core that will help attract people ready to perform a conversion action (buy, download, register), you need to understand their needs and what information about the product they want to receive. This method of collecting semantics is usually used by marketers, but knowing what structural parts search phrases consist of, you can write down several options yourself.
A search query rarely consists of one word. Users often specify what exactly they need the information for: for example, they are not just asking for the word "haircut", but "where to get a haircut" or, more precisely, "where to get a haircut in Moscow". "Haircut" is the body of the query, or what worries the person, "where to get" is a specifier reflecting their intention, "in Moscow" is the tail of the query, specifying the details.
Parsing
What an effective collection of the semantic core of a young site cannot do without is the analysis of successful representatives of the niche. Sites with a similar theme, occupying a place on the first page of search results, have a semantic structure relevant to the requests of your target audience, and have won the trust of search engines. Web resources can be voluminous: manual collection of data from all web pages included in them will take a lot of time. An automated method will speed up the process - parsing.
Semantics parsing.
Competitors may use irrelevant keywords for your resource. If you do not remove them, you may fall under sanctions from search engines due to high bounce rates (when users cannot find the information they need, they quickly close the site).
This category of keys includes: