How to Make Quality Video Advertising During a Crisis
Posted: Wed Dec 04, 2024 9:16 am
Did you film the video with Van Damme? We urgently need an inexpensive viral video!
That's how my day starts. I'm the account director at a video ad production studio. I've written some tips as someone who spends all their time talking to clients who don't understand why or what to do with their video, but want Scarlett Johansson in their ad, no other way.
Half the job will be done if you answer the question: "So that what?". So you want to order a video advertisement so that what happens? If you want your video to be watched by 3 million people, then this viber database has nothing to do with business. Everyone remembers the same video with Van Damme, excellent production, but few can say what kind of advertisement it is. And this is not an advertisement for Van Damme or even Volvo cars in general, but an advertisement for their new line of trucks.
You must understand exactly what results you must ultimately achieve. You need to specify your tasks.
For what?
The answer to the question "for what?" will help you get away from standard advertising solutions. Everyone shoots the same type of commercials. If you edit a two-minute video from dozens of commercials from famous automakers (Nissan, Honda, Audi, Subaru), you won't be able to tell the brands of cars apart .
In order not to churn out the same type of commercials that will not advertise your product and will not be remembered, be specific about the end result. For example, you want your sales in Siberia to grow by 35%, or you want to be known in Moscow as a manufacturer of environmentally friendly goods, or you want to position your brand as the most reliable in times of crisis.
What next?
When the answer to the main question is found, it will help optimize the budget. You can always optimize.
That's how my day starts. I'm the account director at a video ad production studio. I've written some tips as someone who spends all their time talking to clients who don't understand why or what to do with their video, but want Scarlett Johansson in their ad, no other way.
Half the job will be done if you answer the question: "So that what?". So you want to order a video advertisement so that what happens? If you want your video to be watched by 3 million people, then this viber database has nothing to do with business. Everyone remembers the same video with Van Damme, excellent production, but few can say what kind of advertisement it is. And this is not an advertisement for Van Damme or even Volvo cars in general, but an advertisement for their new line of trucks.
You must understand exactly what results you must ultimately achieve. You need to specify your tasks.
For what?
The answer to the question "for what?" will help you get away from standard advertising solutions. Everyone shoots the same type of commercials. If you edit a two-minute video from dozens of commercials from famous automakers (Nissan, Honda, Audi, Subaru), you won't be able to tell the brands of cars apart .
In order not to churn out the same type of commercials that will not advertise your product and will not be remembered, be specific about the end result. For example, you want your sales in Siberia to grow by 35%, or you want to be known in Moscow as a manufacturer of environmentally friendly goods, or you want to position your brand as the most reliable in times of crisis.
What next?
When the answer to the main question is found, it will help optimize the budget. You can always optimize.