The first trend is aging. It is estimated that by 2050, the number of twitter database people over 50 will exceed the number of people under 14. Therefore, it will be necessary to reorient the business.
The second trend is celebrities. Now, cooperation with celebrities can bring more income than before. Celebrities have become closer to their fans, therefore, more influential, and all thanks to social networks. Also, many celebrities are starting their own businesses, creating their own brands that have to be reckoned with.
Retail is becoming omnipresent, and consumers are buying an experience along with a thing / service. Sellers come to the buyer, become part of his daily life. Games teach, penetrate the music industry, online stores go offline, retail chains switch to 24/7 mode.
Being healthy has also become a trend. Vegetarianism, fruit and vegetable cocktails, Eastern practices - everything is now at the peak of popularity. Now everyone pays a lot of attention to well-being and mental balance.
The demand for responsibility and ethics is growing. Consumers have learned to evaluate brands, so they need to become more humane, involve the audience in creating common values, launch useful initiatives. At the same time, we should not forget about new technologies and, of course, women, experts advise.
The unstable economic situation in the world has led to most of these trends. Buyers have begun to make more rational decisions, maintain strict control over expenses and make increased demands on the quality and price of goods.
