The Biggest Stories from The State of Sales and Marketing: Economic Analysis
Posted: Wed Dec 04, 2024 9:13 am
Head of SEO, Pipedrive
We surveyed sales professionals, marketers, business owners and others about how they reacted to the changing economy in 2022 and how it impacted their success. Read on as we reveal some of the key stories from The State of Sales & Marketing: Economic Analysis 2022/23 .
State of Sales and Marketing: Economic Analysis
Download Pipedrive’s free 2022/2023 Sales Market Report overseas chinese in europe data to learn how marketers reacted to the economic changes in 2022 and how this impacted the success of sales and marketing professionals.
Work email
Download now
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2022: A successful year
Most companies managed to achieve success in 2022, with nearly two-thirds (63%) of respondents saying that the companies they work for grew more in 2022 than in 2021. However, the year-over-year growth rate is lower than the previous year's 71%.
It was also a year of individual success, with 60% of respondents achieving their personal annual sales goals last year.
Smaller businesses were hit hardest by economic challenges: Less than half (46%) of respondents in companies with 1-10 employees meet their annual sales quota.
However, respondents remain optimistic about 2023, with 80% saying they are optimistic or very optimistic about the year.
Small businesses play a vital role in the global economy. By creating jobs and positively impacting local communities, they are the backbone of sustainable growth.
Many companies invested more in 2022
Companies have been financially supporting their revenue teams over the past few years, a key factor for success.
Companies were three times more likely to increase their revenue team than reduce it in 2022.
Promo stat 3X
Respondents also reported that companies were six times more likely to invest more than less in technology in 2022.
Promo stat 6X
More respondents said their budgets had increased in 2022 than had decreased.
Companies that stopped hiring new people or reduced the size or budget of their revenue team were less likely to have a successful workforce. Respondents in these businesses were less likely to have met their 2022 sales goals.
Meanwhile, respondents who said their companies were not investing in technology were twice as likely to be concerned about their workloads in 2023.
Support tech investment stat
Employees at companies that invested less in benefits in 2022 were three times more likely to worry about their future.
We surveyed sales professionals, marketers, business owners and others about how they reacted to the changing economy in 2022 and how it impacted their success. Read on as we reveal some of the key stories from The State of Sales & Marketing: Economic Analysis 2022/23 .
State of Sales and Marketing: Economic Analysis
Download Pipedrive’s free 2022/2023 Sales Market Report overseas chinese in europe data to learn how marketers reacted to the economic changes in 2022 and how this impacted the success of sales and marketing professionals.
Work email
Download now
Your data is processed in accordance with our privacy notice . You may unsubscribe at any time
2022: A successful year
Most companies managed to achieve success in 2022, with nearly two-thirds (63%) of respondents saying that the companies they work for grew more in 2022 than in 2021. However, the year-over-year growth rate is lower than the previous year's 71%.
It was also a year of individual success, with 60% of respondents achieving their personal annual sales goals last year.
Smaller businesses were hit hardest by economic challenges: Less than half (46%) of respondents in companies with 1-10 employees meet their annual sales quota.
However, respondents remain optimistic about 2023, with 80% saying they are optimistic or very optimistic about the year.
Small businesses play a vital role in the global economy. By creating jobs and positively impacting local communities, they are the backbone of sustainable growth.
Many companies invested more in 2022
Companies have been financially supporting their revenue teams over the past few years, a key factor for success.
Companies were three times more likely to increase their revenue team than reduce it in 2022.
Promo stat 3X
Respondents also reported that companies were six times more likely to invest more than less in technology in 2022.
Promo stat 6X
More respondents said their budgets had increased in 2022 than had decreased.
Companies that stopped hiring new people or reduced the size or budget of their revenue team were less likely to have a successful workforce. Respondents in these businesses were less likely to have met their 2022 sales goals.
Meanwhile, respondents who said their companies were not investing in technology were twice as likely to be concerned about their workloads in 2023.
Support tech investment stat
Employees at companies that invested less in benefits in 2022 were three times more likely to worry about their future.