This figure drops to 63% in work environments
Posted: Wed Jan 22, 2025 3:44 am
So how does the new year look like? TABLE OF CONTENTS Email marketing statistics to keep in mind 1.- Use of the Internet 2.- Boosting e-commerce in Latin America 3.- Sending emails 4.- What about the profitability of this channel? 5.- Click rates are determined by your CTAs 6.- Opening rates 7.- General email marketing statistics Are you aware of the power of email marketing to grow your business? Email marketing statistics to keep in mind email marketing statistics 1.- Use of the Internet You see, as indicated by the data from the Latin American and Caribbean Internet Address Registry (LACNIC) , 60% of the Latin American population has access to the Internet . This figure has beenin crescendo thanks to the use of mobile devices. Although the question, in this case, should be what the Latin American user does when he has access to the Internet: 85% of this use is aimed at checking social networks.
78% of users use the Internet to search for information. 73 % of Internet users, however, use the Internet to check their email .2.- Boosting e-commerce in Latin America In addition to the data telecommunications email list mentioned above, we can add the statistics on email marketing related to e-commerce. And for this, it is important to know that IDC points out that in 2018 more than 100 billion dollars in sales will be generated through e-commerce. All of this shows the need to incorporate email marketing into companies' marketing strategies. In fact, brands are somewhat confused when it comes to finding an email marketing platform that helps attract customers. [bannerHero] However, there are already some reports showing the best platforms of the moment. And among them, MDirector leads the ranking with its Email Marketing and Marketing Automation platform.
78% of users use the Internet to search for information. 73 % of Internet users, however, use the Internet to check their email .2.- Boosting e-commerce in Latin America In addition to the data telecommunications email list mentioned above, we can add the statistics on email marketing related to e-commerce. And for this, it is important to know that IDC points out that in 2018 more than 100 billion dollars in sales will be generated through e-commerce. All of this shows the need to incorporate email marketing into companies' marketing strategies. In fact, brands are somewhat confused when it comes to finding an email marketing platform that helps attract customers. [bannerHero] However, there are already some reports showing the best platforms of the moment. And among them, MDirector leads the ranking with its Email Marketing and Marketing Automation platform.