And it is precisely this plan that is the axis of the #PorcelanosaExperience event, which is held every year as part of the PORCELANOSA Group International Exhibition and is organised jointly with pinchaaqui.es. During the event, an unforgettable experience is offered to around thirty journalists, influencers and bloggers so that they can learn first-hand and spread the word about the latest developments from the eight Porcelanosa brands.
This year, Porcelanosa Experience was physician phone number list attended by important bloggers and influencers from the interior design and decoration sector such as Estela Maca, Macarena Gea, Maria José Navarro, PauladuarteInteriores, Diario Design, Decoesfera, Blanco metro, Vintage&Chic, Noveno CE, Interiores mínimas, My leitmotiv, Virlova style, Vanilla&Co and La Garbatella.
MYPLAN.et: a fresh, memorable and creative concept
Taking this event as a driving force, the digital agency pinchaaqui.es has created the communication concept “Every change begins with a plan”, a fresh, memorable, creative and flexible idea that explains the commitment of the PORCELANOSA Group to sustainability, which has become the company’s communication axis in digital media for this year 2020.
And as saying it is not the same as living it, so that they know the sustainable commitment of the firm and its ECO conscious plan, attendees were given MY PLANE.et, a planner that will help them achieve the goal of being more sustainable through a method that will train them to achieve it.
Because “every goal without a plan is just a wish.”
Based on the concept “Every change begins with a plan”, PORCELANOSA Group will approach sustainability from the perspective of positivism, hope and improvement. The firm is aware that we all want to be more sustainable, but it respects the limitations of each person while valuing their strengths and possibilities to achieve their goals. And, as we at pinchaaqui.es know that “an objective without a plan is just a wish”, we created My Plan.et (a play on words with plan and planet in English): a planner to help everyone become increasingly more sustainable.
MYPLAN.et: a methodology to be more sustainable
The planner we have created from pinchaaqui.es includes a series of planning techniques and a methodology that is divided into three phases:
– Phase 1. The first phase refers to those small everyday actions that help the planet change. These are: saving water, saving energy and recycling.
– Phase 2. Once the habits inside the home have been acquired, it is time to transmit these habits outside the home as well and to commit to sustainable shopping and mobility as well as to caring for the environment.
– Phase 3. When a person has already internalized all these sustainable behaviors, it is time to move on to the last phase: a home and an environment that respond to these acquired habits. We are referring to a smart and eco-sufficient home, the purchase and use of recycled products, and educating the people around you about sustainability.
MYPLAN.et: a concept that goes beyond
As we have said, pinchaaqui.es defined this concept with the intention of making it the communicative axis of the firm in digital media for this 2020. Therefore, in this sense, we will act on two different lines:
– Professional profile. PORCELANOSA Group's plan to become increasingly sustainable will be conveyed and data will be provided to demonstrate this line of action.
– Personal profile. These people will be informed that not only does PORCELANOSA Group as a firm have a plan, but that it also helps people to have one. How? With tips that help to take care of the planet and be increasingly sustainable, very much in line with the MYPLAN.et physical planner.
