Marketing digital B2C

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If you're a B2C (business-to-consumer) company, depending on the price point of your products, the goal of your digital marketing efforts is likely to be to drive people to your website and convert them into customers without ever having to speak to a salesperson.

For that reason, you’re less likely to focus on “leads” in the traditional sense, and more likely to focus on building an accelerated buyer journey, from the moment someone lands on your website, to the moment they make a purchase.

This often means that your product features in your content are higher up in the marketing funnel than they might be for a B2B business, and you may need to use stronger calls to action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable bangladesh business email list​ than business-focused platforms like LinkedIn.

7. What is the role of digital marketing for a company?
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever placed an ad in a newspaper, you know how difficult it is to estimate how many people actually clicked on that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for sales.

On the other hand, with digital marketing, you can measure the ROI of almost any aspect of your marketing efforts.

Here are some examples:

Website traffic
With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software, available on marketing platforms.

You can also see how many pages they visited, what device they used, where they came from, and other digital analytics data.

This intelligence helps you prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website.

For example, if only 10% of your traffic comes from organic search, you know you probably need to spend some time on SEO to increase that percentage.