Email marketing remains one of the most effective digital strategies

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Don't miss the opportunity to let them know that they are important for your business and its future. As you can see, optimizing the conversion funnel is necessary to achieve the results you expect. For this reason, at MDirector we have created a tool with which you can create this type of mailings and make the most of your email marketing strategy . Don't hesitate to add video to your email campaigns. The use of video in newsletters is becoming more and more common in email marketing campaigns. With video you can achieve a different communication and improve your performance. one of the best ways to communicate with customers and one of the techniques that offers the highest ROI in marketing in general. And video is also booming. More and more strategies are using videos to offer audiovisual content in a different way.


A way that requires little effort for the user but that canadian colleges universities email list quickly engages. So why not use video in your email campaigns? It's about bringing together two pieces that fit together perfectly and can also have a great power over users. And they will love it. TABLE OF CONTENTS The power of video in email campaigns How does video help in email marketing campaigns? Increase conversion, click-through rate and open rate Reduce the chance of your email going to the spam folder Video can be used for many different purposes Improve trust between your brand and your audience It can also be viewed on other channels Ideas for including video in email campaigns 1.- Welcome email 2.- Create a tutorial 3.- Announce an event 5.- Tell a story in general Extra tip: add the link of a video that is on another platform The power of video in email campaigns statistics video data If you want to keep your audience, it's important to continually experiment with different types of content.