HubSpot CMS for Lead Generation
Posted: Wed Dec 04, 2024 8:58 am
Good use of the tools you have allows you to achieve your business goals more effectively. HubSpot CMS is not only a platform for building and maintaining a website, but also a set of features that support customer acquisition. I have already touched on the topic of Sales and Marketing Hub integration with HubSpot CMS , but today I want to talk about something a little more precise - how to generate leads in HubSpot .
It goes without saying that lead generation is crucial to the success of any business. HubSpot CMS can help by providing powerful tools and features that can significantly reduce the effort involved in lead generation.
Landing Pages
Let’s start with something simple – landing pages. These types of pages play a vital role in capturing information about your visitors and converting them into leads. With HubSpot CMS, you can easily create custom landing pages . Optimize your landing pages with clear and compelling messaging, compelling visuals, and concise forms to encourage visitors to take action.
HubSpot’s Marketplace is full of great and customizable (using drag-and-drop editors) free themes that will make creating landing pages as easy as possible.
Forms
Okay, so we have a landing page, but how do you capture spain business email list the lead and capture accurate information about them? You can do this using HubSpot’s user-friendly form builder. To optimize conversion rates, keep your forms simple and concise, asking for only the information you need. Enable smart fields to dynamically personalize your forms based on known visitor data, creating a more relevant experience. Additionally, use progressive profiling to gather information from returning visitors over time.
Additionally, if you have some HTML/CSS knowledge, you can set up the form as Raw-HTML and customize all the styling at the page level (which is not often available in form builders). At the same time, using HubSpot’s native solutions, you can build form popups that will be displayed based on various criteria, such as UTM parameters, countries, and so on.
CTA, or call to action
Now you have a landing page, a visitor, and an optimized form. But how do you get the form in front of the user? A pop-up is one way, and another is by placing CTAs throughout your site. HubSpot CMS lets you design and implement eye-catching CTAs that lead visitors to valuable actions like signing up for newsletters, joining campaigns, or making a donation. Make sure your CTAs are visually appealing and relevant to the content they accompany.
Don’t forget to test your CTAs, too. You can easily see which CTAs are working and which aren’t in your HubSpot analytics.
HubSpot demo contact banner
Personalization and smart content
Marketers see an average 20% increase in sales when they use personalized experiences, while 40% of executives say their personalization efforts have had a direct impact on sales and profits in channels like e-commerce.
This is a quote from the article "How Personalization Can Improve Conversion Rates." A 20% increase in sales is pretty good. HubSpot CMS's personalization features allow you to deliver a more personalized experience to your site visitors. Use smart content to display customized messages, offers, or calls to action based on visitor attributes such as location, referral source, or previous interactions. Personalization increases engagement and the likelihood of lead conversion.
Read this blog post if you want to learn more about how to implement content personalization in HubSpot .
Marketing Automation
In the article The Ultimate List of Marketing Automation Statistics 2023 we can find the following information: Companies see a 14.5% increase in sales productivity after implementing a marketing automation strategy. Another pretty good result, in my opinion. With HubSpot CMS you can use marketing automation to streamline your lead generation and follow-up processes.
You can easily create automated workflows to deliver targeted content to prospects based on their preferences or actions. Check out how to set them up in my guide to workwlows in HubSpot .
Use lead scoring to prioritize and focus on the most promising prospects for personalized outreach. Here, Jarosław Czyżewski explains how lead scoring works and how it can benefit you.
Marketing automation helps you cultivate relationships with prospects, increasing the likelihood of conversions. But remember, “effective” and “annoying” are different words, so don’t overdo it. If you’re new to marketing automation, learn how to prepare .
SEO
A well-optimized website is essential for attracting organic traffic and generating leads. As we know from Databox research , an optimized website can have a conversion rate of 1-3% (which is good enough when we’re talking about “free” traffic volume). HubSpot CMS provides built-in SEO tools that allow you to optimize your website content, meta tags, and URLs. Conduct keyword research and make sure your content is relevant to relevant search terms to improve your visibility in search results and drive organic traffic to your website.
Use HubSpot CRM
You don’t have to put in a lot of effort to integrate HubSpot CMS with HubSpot CRM . Most of it is automatic, and the integration allows you to efficiently track and manage leads, review activity history, and gain insight into how leads interact with your site. Seamlessly passing lead information between CMS and CRM increases data accuracy and enables more personalized engagement.
Analysis and testing
And last but not least (instead of a summary) – data analysis. You need to know your audience, this is the key to lead generation. Everything described before can help you, but if you don’t know what you are trying to sell and to whom, it will be like shooting a sparrow with a cannon. Run A/B tests to measure conversion rates, try different forms and CTAs for different user groups, marketing automation when needed. All of this will help you generate and nurture leads.
It goes without saying that lead generation is crucial to the success of any business. HubSpot CMS can help by providing powerful tools and features that can significantly reduce the effort involved in lead generation.
Landing Pages
Let’s start with something simple – landing pages. These types of pages play a vital role in capturing information about your visitors and converting them into leads. With HubSpot CMS, you can easily create custom landing pages . Optimize your landing pages with clear and compelling messaging, compelling visuals, and concise forms to encourage visitors to take action.
HubSpot’s Marketplace is full of great and customizable (using drag-and-drop editors) free themes that will make creating landing pages as easy as possible.
Forms
Okay, so we have a landing page, but how do you capture spain business email list the lead and capture accurate information about them? You can do this using HubSpot’s user-friendly form builder. To optimize conversion rates, keep your forms simple and concise, asking for only the information you need. Enable smart fields to dynamically personalize your forms based on known visitor data, creating a more relevant experience. Additionally, use progressive profiling to gather information from returning visitors over time.
Additionally, if you have some HTML/CSS knowledge, you can set up the form as Raw-HTML and customize all the styling at the page level (which is not often available in form builders). At the same time, using HubSpot’s native solutions, you can build form popups that will be displayed based on various criteria, such as UTM parameters, countries, and so on.
CTA, or call to action
Now you have a landing page, a visitor, and an optimized form. But how do you get the form in front of the user? A pop-up is one way, and another is by placing CTAs throughout your site. HubSpot CMS lets you design and implement eye-catching CTAs that lead visitors to valuable actions like signing up for newsletters, joining campaigns, or making a donation. Make sure your CTAs are visually appealing and relevant to the content they accompany.
Don’t forget to test your CTAs, too. You can easily see which CTAs are working and which aren’t in your HubSpot analytics.
HubSpot demo contact banner
Personalization and smart content
Marketers see an average 20% increase in sales when they use personalized experiences, while 40% of executives say their personalization efforts have had a direct impact on sales and profits in channels like e-commerce.
This is a quote from the article "How Personalization Can Improve Conversion Rates." A 20% increase in sales is pretty good. HubSpot CMS's personalization features allow you to deliver a more personalized experience to your site visitors. Use smart content to display customized messages, offers, or calls to action based on visitor attributes such as location, referral source, or previous interactions. Personalization increases engagement and the likelihood of lead conversion.
Read this blog post if you want to learn more about how to implement content personalization in HubSpot .
Marketing Automation
In the article The Ultimate List of Marketing Automation Statistics 2023 we can find the following information: Companies see a 14.5% increase in sales productivity after implementing a marketing automation strategy. Another pretty good result, in my opinion. With HubSpot CMS you can use marketing automation to streamline your lead generation and follow-up processes.
You can easily create automated workflows to deliver targeted content to prospects based on their preferences or actions. Check out how to set them up in my guide to workwlows in HubSpot .
Use lead scoring to prioritize and focus on the most promising prospects for personalized outreach. Here, Jarosław Czyżewski explains how lead scoring works and how it can benefit you.
Marketing automation helps you cultivate relationships with prospects, increasing the likelihood of conversions. But remember, “effective” and “annoying” are different words, so don’t overdo it. If you’re new to marketing automation, learn how to prepare .
SEO
A well-optimized website is essential for attracting organic traffic and generating leads. As we know from Databox research , an optimized website can have a conversion rate of 1-3% (which is good enough when we’re talking about “free” traffic volume). HubSpot CMS provides built-in SEO tools that allow you to optimize your website content, meta tags, and URLs. Conduct keyword research and make sure your content is relevant to relevant search terms to improve your visibility in search results and drive organic traffic to your website.
Use HubSpot CRM
You don’t have to put in a lot of effort to integrate HubSpot CMS with HubSpot CRM . Most of it is automatic, and the integration allows you to efficiently track and manage leads, review activity history, and gain insight into how leads interact with your site. Seamlessly passing lead information between CMS and CRM increases data accuracy and enables more personalized engagement.
Analysis and testing
And last but not least (instead of a summary) – data analysis. You need to know your audience, this is the key to lead generation. Everything described before can help you, but if you don’t know what you are trying to sell and to whom, it will be like shooting a sparrow with a cannon. Run A/B tests to measure conversion rates, try different forms and CTAs for different user groups, marketing automation when needed. All of this will help you generate and nurture leads.