Social networks as a content loudspeaker

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Continuing with the objectives of supporting mothers and fathers in their daily lives, social channels have been a particularly important part.

If thanks to the newsletter readers could find us weekly in their mailboxes, many people have opened the doors of their homes to us daily through Facebook.



More than 106,823 people have told us that they want to follow our content on Facebook. Social media channels have not stopped growing since the project started and during the pandemic they were perfect catalysts as a traffic acquisition channel.

The creation of webinars supported by inbound marketing actions such as special newsletters and Eventbrite events integrated into HubSpot have been a great catalyst for success, allowing us to react quickly and based on the needs and demands of our target audience.



The impact
Before talking about the impact that the project has had for Santillana and for us, we senegal consumer email list cannot fail to focus on the fact that sharing as a family has been a project that has helped parents in the Spanish-speaking world during the pandemic, and there is no greater reward than being useful to people in such an important challenge for them and for society as better educating future societies.

We must not forget that these parents are raising the adults of tomorrow.

Thanks to the success of the different conversion paths and subscriber acquisition actions carried out, as well as the increase in followers on social networks, a huge community has been created around the content of Family Sharing that has allowed in 2020:

Creation of a new website with a design more oriented towards attracting and dynamizing
New content formats such as professional podcasts, ongoing collaborations with experts or videos in the form of playlists around the same theme.
Thanks to the increase in visits, the interest of some brands in carrying out branded content actions on the portal has increased significantly, thus improving the monetization of the portal.
But the project is not over yet: we still have great challenges and tasks ahead of us .

We will continue to work on conversion paths and, thanks to the recent HubSpot upgrade, we will delve deeper into workflows that will allow users to have a personalized experience without sacrificing project scalability.

The objectives are clear: grow and grow better .