What do they like to talk about?
Posted: Tue Jan 21, 2025 8:51 am
Once you find a correlation between a satisfied customer and a buying signal, you'll find a large number of warm leads. And, when you have a long list of leads, you can use the signals to prioritize companies.
Step 5: Prepare the scope
Objective: Gather detailed information about your prospects to prepare your pitch and personalize your outreach.
It’s one of our sacred mantras at datasocial: the more you know about your prospects, the better your sales prospecting process will be. When preparing for an interview, reporters can only ask interesting questions if they know everything there is to know about the topic.
The same mindset applies to sales. Before you pick up the phone or write an mexico consumer email list introductory email, you need to learn what interests prospects and what motivates them. This way, you can tailor your pitch and message to the needs of the company's business.
You can gather information about your prospects in a number of different ways:
Read the company's website and blogs. With this information, you'll understand the prospect's industry, needs, and motivations.
Social media presence. Do they have a large following? What are their customers like? You will learn about the prospect's personality and identity.
Sales intelligence platforms. These tools give you a lot of less obvious information. Buying signals alert you when there is a good time and reason to reach out.
The time you spent researching earlier will now pay off with the account data you gathered.
The information you have about the prospects you have now, including the not-so-obvious factors that define a company, allows you to tailor a pitch that addresses and resonates with the prospect’s needs and goals. More importantly, it also gives you a reason and the right context to reach out to them, while being timely and not spammy.
Step 5: Prepare the scope
Objective: Gather detailed information about your prospects to prepare your pitch and personalize your outreach.
It’s one of our sacred mantras at datasocial: the more you know about your prospects, the better your sales prospecting process will be. When preparing for an interview, reporters can only ask interesting questions if they know everything there is to know about the topic.
The same mindset applies to sales. Before you pick up the phone or write an mexico consumer email list introductory email, you need to learn what interests prospects and what motivates them. This way, you can tailor your pitch and message to the needs of the company's business.
You can gather information about your prospects in a number of different ways:
Read the company's website and blogs. With this information, you'll understand the prospect's industry, needs, and motivations.
Social media presence. Do they have a large following? What are their customers like? You will learn about the prospect's personality and identity.
Sales intelligence platforms. These tools give you a lot of less obvious information. Buying signals alert you when there is a good time and reason to reach out.
The time you spent researching earlier will now pay off with the account data you gathered.
The information you have about the prospects you have now, including the not-so-obvious factors that define a company, allows you to tailor a pitch that addresses and resonates with the prospect’s needs and goals. More importantly, it also gives you a reason and the right context to reach out to them, while being timely and not spammy.