Why does your website need HubSpot?
Posted: Wed Dec 04, 2024 8:53 am
I recently touched on why HubSpot CMS is beneficial for marketers , but let’s look at it from a different perspective. A content management system (CMS) plays a key role in creating and maintaining websites that need to be well-organized and highly effective. HubSpot Content Hub stands out in this regard as a powerful and versatile tool.
In this blog post, I will explore the reasons why your website needs HubSpot CMS.
Scalability
As your business grows, so do the needs of your website. HubSpot CMS is easily scalable because it allows you to add new features, pages, and content without having to do a complete site rebuild. This allows your website to grow with your business.
Unlike other CMS systems, HubSpot does not require a backend developer slovenia business email list or frontend developer with unique skills. A developer who knows HTML/CSS/JS will be sufficient to create new modules and templates to extend your website. Moreover, as I mentioned in my previous post , in most cases you will not need a developer to create new pages on your website.
User-friendly content management
One of the most important advantages of HubSpot is its user-friendly interface. Even people without extensive technical knowledge can easily create, edit, and update content. This gives marketing teams more independence, which in the long run translates into savings of time and resources.
In addition, it is worth remembering the HubSpot Marketplace, where you will find many free modules and templates that you can add to your templates or websites with just a few clicks.
Seamless integration
HubSpot Content Hub integrates seamlessly with other HubSpot tools, including CRM and marketing automation tools. This integration makes it easier to manage contacts, marketing campaigns, and customer engagement. With all the tools in one ecosystem, processes are streamlined, which translates into efficiency.
I covered this topic in this blog post .
Responsiveness and mobile optimization
In the era of mobile browsing, having a mobile-friendly website is essential. HubSpot ensures that your website looks and works great on a variety of devices and screen sizes. This responsiveness not only improves the user experience, but also positively affects your search engine rankings.
You can easily view any page in desktop, tablet or mobile version:
When personalizing content, you can also check the view for a specific contact or use smart rules.
Powerful SEO capabilities
Few people want to build a great website for anyone. That’s why the ability to improve your organic search engine rankings is incredibly important. When it comes to SEO, HubSpot is specifically designed with search engine optimization in mind. It offers built-in SEO tools and recommendations, which simplifies the process of optimizing your content for search engines. Improved SEO leads to increased visibility, more organic traffic, and ultimately more conversions.
At any time, you can check how your SEO efforts are doing and identify which parameters need updating. Here is the report for our blog from May 2023. We noticed an increase in position (and therefore an increase in the number of views), but also a slight decrease in click rates. Thanks to such a report, our team knows exactly what steps to take.
In this blog post, I will explore the reasons why your website needs HubSpot CMS.
Scalability
As your business grows, so do the needs of your website. HubSpot CMS is easily scalable because it allows you to add new features, pages, and content without having to do a complete site rebuild. This allows your website to grow with your business.
Unlike other CMS systems, HubSpot does not require a backend developer slovenia business email list or frontend developer with unique skills. A developer who knows HTML/CSS/JS will be sufficient to create new modules and templates to extend your website. Moreover, as I mentioned in my previous post , in most cases you will not need a developer to create new pages on your website.
User-friendly content management
One of the most important advantages of HubSpot is its user-friendly interface. Even people without extensive technical knowledge can easily create, edit, and update content. This gives marketing teams more independence, which in the long run translates into savings of time and resources.
In addition, it is worth remembering the HubSpot Marketplace, where you will find many free modules and templates that you can add to your templates or websites with just a few clicks.
Seamless integration
HubSpot Content Hub integrates seamlessly with other HubSpot tools, including CRM and marketing automation tools. This integration makes it easier to manage contacts, marketing campaigns, and customer engagement. With all the tools in one ecosystem, processes are streamlined, which translates into efficiency.
I covered this topic in this blog post .
Responsiveness and mobile optimization
In the era of mobile browsing, having a mobile-friendly website is essential. HubSpot ensures that your website looks and works great on a variety of devices and screen sizes. This responsiveness not only improves the user experience, but also positively affects your search engine rankings.
You can easily view any page in desktop, tablet or mobile version:
When personalizing content, you can also check the view for a specific contact or use smart rules.
Powerful SEO capabilities
Few people want to build a great website for anyone. That’s why the ability to improve your organic search engine rankings is incredibly important. When it comes to SEO, HubSpot is specifically designed with search engine optimization in mind. It offers built-in SEO tools and recommendations, which simplifies the process of optimizing your content for search engines. Improved SEO leads to increased visibility, more organic traffic, and ultimately more conversions.
At any time, you can check how your SEO efforts are doing and identify which parameters need updating. Here is the report for our blog from May 2023. We noticed an increase in position (and therefore an increase in the number of views), but also a slight decrease in click rates. Thanks to such a report, our team knows exactly what steps to take.