How Google Search Generative Experience Impacts the SERP
Posted: Wed Dec 04, 2024 8:49 am
What is Navigation like in Search Generative Experience?
For the user, SGE offers an interface similar to that of traditional queries and works in the same way: the query is written in the form of a question or set of terms and the results are delivered ordered according to PageRank algorithms.
SGE operates in the same way as the traditional Google search oman whatsapp mobile phone number list engine: you type a query and receive answers, but in this case generated by AI.
It differs from pre-SGE searches in that queries are simultaneously routed through PaLM2, a language model that gathers key information that may be relevant to the user's query.
Additionally, SGE provides predictive results that include alternatives to the original query and proposes complementary queries (which appear at the end of the first page of results in the form of buttons).
Clicking on any of these buttons will display the results for this query. Suggested results include complementary products. For example, if you search for “red party dress,” matching shoes are also offered.
The results presented by Google AI include the new conversational mode that makes the experience closer to that offered by ChatGPT (OpenAI). SGE keeps the original request and the queries and results generated by AI in view.
Additionally, SGE can follow instructions and develop content features. For example, it can develop a monthly exercise program or a marketing course in ten sessions.
As this is a technology in its infancy, we do not have a clear answer. However, based on the statements made by Google officials in the press releases about the launch of this AI, we can make some projections.
Google says that this artificial intelligence will not fundamentally change the work of the world's largest search engine, which will continue to focus on driving visitor traffic to websites.
It is also assured that contextual search ads will continue to be an active part of SGE.
With this in mind, here are some of the potential impacts of SGE on search engine results pages (SERPs).
1. View Results Pages
One of the first things that SGE impacts is the way responses to user requests are presented: how they are listed, their order, and associated content (ads, videos, and sponsored links).
SGE presents its first results in a layout that its creators call “snapshots” :
At the top left, a fragment with the most relevant information on the network that responds to the request made.
At the top right, thumbnails of the relevant sites from which this information was taken.
In the center, the buttons with queries suggested by AI, including the one called “Ask for a Follow Up”.
At the bottom are links to other sites that provide relevant information about the original query.
This design offers several inputs to the user and, if properly interpreted, opens up possibilities that advertisers and content marketers should take advantage of.
For the user, SGE offers an interface similar to that of traditional queries and works in the same way: the query is written in the form of a question or set of terms and the results are delivered ordered according to PageRank algorithms.
SGE operates in the same way as the traditional Google search oman whatsapp mobile phone number list engine: you type a query and receive answers, but in this case generated by AI.
It differs from pre-SGE searches in that queries are simultaneously routed through PaLM2, a language model that gathers key information that may be relevant to the user's query.
Additionally, SGE provides predictive results that include alternatives to the original query and proposes complementary queries (which appear at the end of the first page of results in the form of buttons).
Clicking on any of these buttons will display the results for this query. Suggested results include complementary products. For example, if you search for “red party dress,” matching shoes are also offered.
The results presented by Google AI include the new conversational mode that makes the experience closer to that offered by ChatGPT (OpenAI). SGE keeps the original request and the queries and results generated by AI in view.
Additionally, SGE can follow instructions and develop content features. For example, it can develop a monthly exercise program or a marketing course in ten sessions.
As this is a technology in its infancy, we do not have a clear answer. However, based on the statements made by Google officials in the press releases about the launch of this AI, we can make some projections.
Google says that this artificial intelligence will not fundamentally change the work of the world's largest search engine, which will continue to focus on driving visitor traffic to websites.
It is also assured that contextual search ads will continue to be an active part of SGE.
With this in mind, here are some of the potential impacts of SGE on search engine results pages (SERPs).
1. View Results Pages
One of the first things that SGE impacts is the way responses to user requests are presented: how they are listed, their order, and associated content (ads, videos, and sponsored links).
SGE presents its first results in a layout that its creators call “snapshots” :
At the top left, a fragment with the most relevant information on the network that responds to the request made.
At the top right, thumbnails of the relevant sites from which this information was taken.
In the center, the buttons with queries suggested by AI, including the one called “Ask for a Follow Up”.
At the bottom are links to other sites that provide relevant information about the original query.
This design offers several inputs to the user and, if properly interpreted, opens up possibilities that advertisers and content marketers should take advantage of.