5 keys to implementing transparency marketing
Posted: Tue Jan 21, 2025 6:49 am
In this article we will see the 5 keys to implement transparency marketing.
Information is flooding the internet and every company is trying to attract customers to their business. It is a constant battle against the competition. The only way to attract users is to be different, to have certain products or services that customers can only find in your company.
This can be very difficult as there is so much competition in this globalized world that even creativity is diminished. It is difficult to provide a product that was not invented in the age of the internet . But, another element outlook email database that companies have to differentiate themselves from the rest is transparency.
If your business conveys its values , transparency in your accounts, steps you follow or its main objectives, the client will know your company in depth and it will be one of their top picks. Thus, if you have a business that conveys trust and security, users will think of you when they need a product or service.
At this stage, transparency marketing comes into play , a term that can change the way some users see your company.
What is transparency marketing?
What is transparency marketing?
This concept encompasses the need to share with your consumers information about employees, managers, values, culture, business processes and results obtained from the strategy used. You may think that it is better to hide information so that the competition does not copy your ideals or ways of working, but opaque doors in a company alienate the consumer .
In the digital world where it is very easy to see what each business does, it is no longer just a matter of providing safe and useful products or services. Today it is essential to convey values related to social responsibility . The customer does not just want to buy your product and take it home, no, consumers today need to know that they are cooperating with sustainable, charitable and transparent companies.
This has become a fundamental requirement for companies active on the Internet, as it is used as a way of differentiating themselves from the rest. Transparency marketing can be conveyed by carrying out various actions such as:
Share employee stories .
Explanation of how the company works.
Communicate mistakes as well as successes.
Transmit values that represent the company.
As you can see, these actions are related to improving trust in the company. The more human side of your business will help you get closer to your audience and make them trust that they are buying from a committed company.
Transparency marketing policies will help your company create a relationship based on trust and confidence on the part of the consumer. In addition, this bond with your lead will generate benefits such as improved sales or customer loyalty.
Ways to be transparent
Vulnerability
In the age of perfect online life, companies do the same things as ordinary users, showing their most positive and successful side. We all want to show that we are doing well and the happiness of our lives. But this is not always the case. There are bad times when projects do not go as we want.
Therefore, it is important to convey to the user the vulnerable side of our company. With human communication, the consumer will see that they are not only buying a product, but a story. People do not buy from companies but from people. It is essential to keep this in mind because if we convey a story that connects with them, it will be easier to create a relationship of trust with the user.
Price transparency
Many companies have chosen to display the prices for labor, shipping, materials, and even the profit of the business itself. This form of transparency is highly valued by customers since few show what they earn from the sale of their products. This practice occurs especially in eCommerce stores since it attracts consumers to buy from their store, earning their trust based on pure transparency.
It's reasonable that you don't want to display what you earn on your website, but it's a perfect example of how people want to be aware of everything that's going on at the company they're buying from. This price reflection helps the user know that they're paying a fair price for the product they're buying from and aren't being ripped off.
If you don't want to show your earnings on the Internet, you can take other actions such as creating content focused on explaining the rise/fall in prices to gain the trust of your consumers.
Social transparency
Stories attract consumers. If users see that there is human value behind a company, stories of overcoming, success and constant struggle, they will be reflected and it will be one more reason to make the purchase.
Furthermore, if your company collaborates with humanitarian organisations, is committed to developing sustainable products and using local resources, employing people from third countries to give them a chance in the future or simply contributing financially, this is one more reason for consumers to buy from your company.
Reputation transparency
A good reputation attracts new customers. That's why it's important to take care of your company's reputation among consumers and on the Internet. When it comes to dealing with rumors or accusations, you'll have all the keys to putting an end to those negative ideas floating around.
In the event of a bad action, it is always advisable to apologize on behalf of the entire company, since when this is done well, it resonates with consumers. It is essential to convey that the regret is real, since if you apologize and the user feels that you are not being sincere, your company's reputation will worsen.
Information is flooding the internet and every company is trying to attract customers to their business. It is a constant battle against the competition. The only way to attract users is to be different, to have certain products or services that customers can only find in your company.
This can be very difficult as there is so much competition in this globalized world that even creativity is diminished. It is difficult to provide a product that was not invented in the age of the internet . But, another element outlook email database that companies have to differentiate themselves from the rest is transparency.
If your business conveys its values , transparency in your accounts, steps you follow or its main objectives, the client will know your company in depth and it will be one of their top picks. Thus, if you have a business that conveys trust and security, users will think of you when they need a product or service.
At this stage, transparency marketing comes into play , a term that can change the way some users see your company.
What is transparency marketing?
What is transparency marketing?
This concept encompasses the need to share with your consumers information about employees, managers, values, culture, business processes and results obtained from the strategy used. You may think that it is better to hide information so that the competition does not copy your ideals or ways of working, but opaque doors in a company alienate the consumer .
In the digital world where it is very easy to see what each business does, it is no longer just a matter of providing safe and useful products or services. Today it is essential to convey values related to social responsibility . The customer does not just want to buy your product and take it home, no, consumers today need to know that they are cooperating with sustainable, charitable and transparent companies.
This has become a fundamental requirement for companies active on the Internet, as it is used as a way of differentiating themselves from the rest. Transparency marketing can be conveyed by carrying out various actions such as:
Share employee stories .
Explanation of how the company works.
Communicate mistakes as well as successes.
Transmit values that represent the company.
As you can see, these actions are related to improving trust in the company. The more human side of your business will help you get closer to your audience and make them trust that they are buying from a committed company.
Transparency marketing policies will help your company create a relationship based on trust and confidence on the part of the consumer. In addition, this bond with your lead will generate benefits such as improved sales or customer loyalty.
Ways to be transparent
Vulnerability
In the age of perfect online life, companies do the same things as ordinary users, showing their most positive and successful side. We all want to show that we are doing well and the happiness of our lives. But this is not always the case. There are bad times when projects do not go as we want.
Therefore, it is important to convey to the user the vulnerable side of our company. With human communication, the consumer will see that they are not only buying a product, but a story. People do not buy from companies but from people. It is essential to keep this in mind because if we convey a story that connects with them, it will be easier to create a relationship of trust with the user.
Price transparency
Many companies have chosen to display the prices for labor, shipping, materials, and even the profit of the business itself. This form of transparency is highly valued by customers since few show what they earn from the sale of their products. This practice occurs especially in eCommerce stores since it attracts consumers to buy from their store, earning their trust based on pure transparency.
It's reasonable that you don't want to display what you earn on your website, but it's a perfect example of how people want to be aware of everything that's going on at the company they're buying from. This price reflection helps the user know that they're paying a fair price for the product they're buying from and aren't being ripped off.
If you don't want to show your earnings on the Internet, you can take other actions such as creating content focused on explaining the rise/fall in prices to gain the trust of your consumers.
Social transparency
Stories attract consumers. If users see that there is human value behind a company, stories of overcoming, success and constant struggle, they will be reflected and it will be one more reason to make the purchase.
Furthermore, if your company collaborates with humanitarian organisations, is committed to developing sustainable products and using local resources, employing people from third countries to give them a chance in the future or simply contributing financially, this is one more reason for consumers to buy from your company.
Reputation transparency
A good reputation attracts new customers. That's why it's important to take care of your company's reputation among consumers and on the Internet. When it comes to dealing with rumors or accusations, you'll have all the keys to putting an end to those negative ideas floating around.
In the event of a bad action, it is always advisable to apologize on behalf of the entire company, since when this is done well, it resonates with consumers. It is essential to convey that the regret is real, since if you apologize and the user feels that you are not being sincere, your company's reputation will worsen.