Web personalization: adapt your website to each individual user
Posted: Wed Dec 04, 2024 8:07 am
According to some research, a user views an average of 4,000 advertisements per day, the urban environment that surrounds us is saturated with images, without forgetting the image overload that social media have accustomed us to.
But how can a brand emerge in all this "noise"?
Marketers and strategists have understood that every advertising message, every communication has its ideal moment to reach its target audience and that the personalization of the customer experience represents the real key to the success of their strategies.
Content Personalization: The Impact on Your Lead Generation and Nurturing Strategy
As partially anticipated in our blog article dedicated to lead generation strategies , personalizing the user experience plays a fundamental role even in the initial phase in which the user has not yet chosen to reveal his or her identity.
The information that you release during sale leads, armenia email address your navigation (pages visited, products viewed, geographical area from which you are browsing, etc.) can be used as a basis for an initial profiling strategy aimed at providing content in line with your needs and interests.
The above is just an example of the content that can be customized to ensure the user has a valuable browsing and purchasing experience, right from the first visit.
Let's think, for example, of an eCommerce site. To all users who browse it for the first time, we could show on the home page a selection of recommended items among those chosen among those most viewed or purchased by users. But the level of customization could be greater: imagine that among the anonymous users who visit our eCommerce there is a cluster of users who have visited it in the last 30 days. It could be interesting for this cluster to recommend products starting from those that, for example, they have recently viewed.
The same type of logic could certainly be applied to the personalization of content, whether it be blog articles, messages or banners.
But as data and information about each individual user are collected and progressively enriched, personalization activities can reach high levels and guarantee increasingly high-performance and “tailor-made” experiences.
But how can a brand emerge in all this "noise"?
Marketers and strategists have understood that every advertising message, every communication has its ideal moment to reach its target audience and that the personalization of the customer experience represents the real key to the success of their strategies.
Content Personalization: The Impact on Your Lead Generation and Nurturing Strategy
As partially anticipated in our blog article dedicated to lead generation strategies , personalizing the user experience plays a fundamental role even in the initial phase in which the user has not yet chosen to reveal his or her identity.
The information that you release during sale leads, armenia email address your navigation (pages visited, products viewed, geographical area from which you are browsing, etc.) can be used as a basis for an initial profiling strategy aimed at providing content in line with your needs and interests.
The above is just an example of the content that can be customized to ensure the user has a valuable browsing and purchasing experience, right from the first visit.
Let's think, for example, of an eCommerce site. To all users who browse it for the first time, we could show on the home page a selection of recommended items among those chosen among those most viewed or purchased by users. But the level of customization could be greater: imagine that among the anonymous users who visit our eCommerce there is a cluster of users who have visited it in the last 30 days. It could be interesting for this cluster to recommend products starting from those that, for example, they have recently viewed.
The same type of logic could certainly be applied to the personalization of content, whether it be blog articles, messages or banners.
But as data and information about each individual user are collected and progressively enriched, personalization activities can reach high levels and guarantee increasingly high-performance and “tailor-made” experiences.