How many times have you saved an email to view later and then completely forgotten about it? Don't let this happen with the emails you send to users in your database. Every email is an opportunity for conversion, but if the strategy is not well thought out, it can end up abandoned in our clients' inboxes.
As we said, we can avoid our emails being ignored by creating new zealand mobile phone number list a sense of urgency through a countdown that is updated every time the user opens the email. Temporary promotions work, but sometimes we are not aware that a promotion is about to end and with it a great opportunity. In this case, countdowns are a very visual solution that motivates and encourages immediate purchase through this channel. If we know how to place it in the right email, it can increase conversion rates by an incredible 400%.
Among its main advantages, we would highlight the following:
Create urgency: A countdown creates a sense of urgency, and urgency is proven to be an effective technique for increasing sales and conversions.
Boosts purchasing: Limits the time required for purchasing decisions and triggers impulse buying due to the lack of time.
Improves CTR: As a result of the two previous advantages, the number of clicks increases. The user wants to have more information about the promotion or the discounted product.
Increase ROI: Urgency and impulsiveness in the purchasing decision create more conversions, increasing ROI.
Now, how do countdowns work?
Countdowns are nothing more than a gif that shows a countdown and updates every time the email is opened. So when the counter reaches zero, the offer or promotion comes to an end.
There are several providers that host the gif on their servers and are responsible for constantly updating it so that the countdown is always correct. CountdownMail and MotionMail are two good examples of companies that work with this technology.
Below we leave you two examples so you can see in which contexts we can use them.
