Profiling users with Christmas greetings: how to do it?
Posted: Wed Dec 04, 2024 7:52 am
Have you ever thought about profiling your users through Christmas greetings? Pushing them to buy by filling the email, sent under the guise of greetings, with product recommendations could be a bit too pushy and therefore counterproductive. Here is a great opportunity to "limit" yourself to collecting a little more information about them and therefore be able to re-engage them more effectively during the year.
Always remember that a drop by drop profiling , in a measured but continuous way over time, will allow you to know your consumers more and more deeply.
So what better occasion than a disinterested Christmas greeting email to gather information? Here we are with three suggestions of possible different approaches that result in profiling .
1. Have you been good?
Having your customers rate list of argentina consumer email you can help you identify those who truly care about you and who could soon become your ambassadors!
2. Christmas menus
Try to create three different Christmas menus with your products or services that allow you to clearly identify three different customer clusters. It will be a soft way to understand their interests and to engage them in subsequent communications in a more profiled way.
3. Who will you spend Christmas with?
A question that allows you to understand how many of your users are single, for example, how many love holidays, how many will spend them with their family, etc. This is also a type of soft profiling but it will allow you to send more targeted content or messages in the future. To stimulate a reaction from your customers, and since you will undoubtedly be enveloped in the Christmas spirit, you can offer them a surprise in exchange for the answer to your simple questionnaire: for example, a discount that can be spent at the beginning of the year... perhaps personalizing it on a category that, thanks to profiling , you will have sensed to be of great interest to them! Obviously these are just a few ideas that will need to be adapted to your specific business. If you think they don't suit you at all - and since we are very good! - contact us and we will be happy to study some directly with you.
Always remember that a drop by drop profiling , in a measured but continuous way over time, will allow you to know your consumers more and more deeply.
So what better occasion than a disinterested Christmas greeting email to gather information? Here we are with three suggestions of possible different approaches that result in profiling .
1. Have you been good?
Having your customers rate list of argentina consumer email you can help you identify those who truly care about you and who could soon become your ambassadors!
2. Christmas menus
Try to create three different Christmas menus with your products or services that allow you to clearly identify three different customer clusters. It will be a soft way to understand their interests and to engage them in subsequent communications in a more profiled way.
3. Who will you spend Christmas with?
A question that allows you to understand how many of your users are single, for example, how many love holidays, how many will spend them with their family, etc. This is also a type of soft profiling but it will allow you to send more targeted content or messages in the future. To stimulate a reaction from your customers, and since you will undoubtedly be enveloped in the Christmas spirit, you can offer them a surprise in exchange for the answer to your simple questionnaire: for example, a discount that can be spent at the beginning of the year... perhaps personalizing it on a category that, thanks to profiling , you will have sensed to be of great interest to them! Obviously these are just a few ideas that will need to be adapted to your specific business. If you think they don't suit you at all - and since we are very good! - contact us and we will be happy to study some directly with you.