Research intentions

[bappymohammad]

Keyword research
The study of keywords coincides in part with the study of the market and the sector. It is an important aspect in an SEO strategy and therefore also in the definition of an editorial plan or in the drafting of a simple article.

To put it simply: we need to choose the topic, the topics, the keyword and the related keywords on which we want to write the article and find out if they are actually relevant for the positioning of our site. It is in fact generally useless to waste so much energy on terminologies that do not do research and that therefore would not bring any advantage in terms of traffic and conversions to our site.

There are tools that can help us and that provide us st. pierre and miquelon email list with an estimate of the average monthly searches made by users and the relative competition: Google Keyword planner , Keywordtool.io and Ubersuggest . Another very interesting tool for query research, especially for those who blog, is Anwer the public . Associated with the Keywords Everywhere extension, it also allows you to obtain the average monthly search number. I talk about it in this video:

Be careful though, writing an article optimized for SEO does not mean repeating the chosen keyword excessively in the text or focusing only on it.

You need to leverage semantics , latent entities , and co-occurrences to write content that captures the right user search intentions and actually delivers value.

Another useful tool for this purpose is definitely SEO Hero which allows you to find words and terminologies used by the first 100 results positioned in SERP for a given query.