Swag-o-Licious Style Trends
Posted: Mon Jan 20, 2025 3:51 am
As the trade show and exhibition organizer at VerticalResponse, I plan at least 30 trade shows a year and attend even more, so I’ve seen my fair share of company swag – You know, those (typically) free promotional goodies. There are a couple swag staples at every show (pens, and the likes), and then there are items that really stand out – Something you certainly want to do in a sea of trade show booths. If you’re in need of some eye-catching goodies to give away, there are a couple things to consider before picking armenia whatsapp number database your company’s swag: Will people actually use this item? Will this stand out? Does this item and the quality represent my company well? How much do I want to spend per item? Once you’ve answered these questions, it’s time to get shopping! Having a mixture of sturdy staples and seasonal or trendy standout items are sure to please.
Here are a couple of giveaways that always seem to be in style:
Pens – Granted, pens may not seem like the most exciting of swag giveaways, but have them anyway! People still like/need to collect them at shows and one always need to jot down notes, people’s names, etc. Higher the quality, the better
Notepads, Notebooks or Moleskines (with your Logo) – Similarly to pens, people always need to write something down. (These are my personal favorite since I use them at work.)
Apparel – T-shirts are always popular, as are hats – Though just about every company at an event seems to be slinging free tees anymore. Make sure your shirts are nice quality, stylish, and comfortable – Shirts with funny slogans, quotes or compelling images also seem to be picked up the most. Consider the following: Would you wear this shirt? If not, neither will your booth visitors! And after the show, if people wear your apparel around, they’re extending the reach of your company name and branding – Win, win.
Drink Containers – Acrylic tumblers (some now have water filters), coffee/travel mugs (if they’re light – People don’t like to carry heavy, bulky items around), reusable water bottles
Breath Mints or Gum – Who doesn’t need/appreciate these at trade shows, or any time for that matter?
Here are a couple of giveaways that always seem to be in style:
Pens – Granted, pens may not seem like the most exciting of swag giveaways, but have them anyway! People still like/need to collect them at shows and one always need to jot down notes, people’s names, etc. Higher the quality, the better
Notepads, Notebooks or Moleskines (with your Logo) – Similarly to pens, people always need to write something down. (These are my personal favorite since I use them at work.)
Apparel – T-shirts are always popular, as are hats – Though just about every company at an event seems to be slinging free tees anymore. Make sure your shirts are nice quality, stylish, and comfortable – Shirts with funny slogans, quotes or compelling images also seem to be picked up the most. Consider the following: Would you wear this shirt? If not, neither will your booth visitors! And after the show, if people wear your apparel around, they’re extending the reach of your company name and branding – Win, win.
Drink Containers – Acrylic tumblers (some now have water filters), coffee/travel mugs (if they’re light – People don’t like to carry heavy, bulky items around), reusable water bottles
Breath Mints or Gum – Who doesn’t need/appreciate these at trade shows, or any time for that matter?