Organization and planning are an active part of a successful strategy. Before writing your first blog post or creating your first email marketing campaign, content planning is a must.
A plan that answers a series of questions, among which we can find:
Who is my audience?
What channels will I use?
How much can I invest?
How many people do I need for my team?
There are a lot of things to do, a lot of resources to manage, and a lot of KPIs to track. So don’t wing it.
6. Not setting realistic goals
: 400;”> and the resources you have available, otherwise you will only get frustration. A good strategy to establish goals and objectives is through the company's history and a benchmark of your industry (average data of the segment in which your company operates).
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Inbound Marketing requires a blog. Creating relevant content for your audience is the kuwait whatsapp mobile number list soul of the Inbound Marketing methodology. Trying to do it without a blog is impossible.
Otherwise, where would you upload this content? How are you going to attract visitors through Google searches? And generate leads?
The blog is one of the main tools of Inbound Marketing because it is the channel to make all the content of your strategy relevant.
While it's important to share on social media and create nurturing streams, you need to have a relevant information hub that you own.
That's what a blog is: a marketing asset for your company.
8. Not organizing the sales funnel
The sales funnel is not just a weapon of the sales team.
TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel) are the stages of the sales funnel that help organize content and nurturing flows.
Each step has a goal, depending on how ready the customer is to make a purchase. That's why different content is created for different stages. And not only with different formats, but also with different topics.
Ways to do Attraction Marketing
With the focus on producing and launching relevant and valuable content, there are various ways to practice Inbound Marketing. That is why, below, we present its different formats:
Post on the blog
Carry out infographics
Making eBooks
Webinars and Podcasts
Guest Postings
Forums
Videos
Email Marketing.
Social networks
Inbound Marketing Principles
Let's review some of the factors involved in Inbound Marketing.
Content Marketing
Produce quality content for the right people. Do your research to define your personas.
Defining the audience that will buy from you is very important, as well as knowing what type of content they will accept best.
Purchase cycle
In order to convert your visitors into active customers, it is essential that you understand each stage of this process.
It is a process known as a conversion funnel, a step-by-step process that leads to the sale.
