User behavior, demographics, and what we are likely to order next are all available to advertisers with just a click.
If we can detect this amount of data about users, imagine what we can do if we also apply these techniques to spy on our competitors.
By understanding how and where your competition gets their links, you can find opportunities to build relationships with the right people for your business.
Even if you're not investing in link building, tools like SEMrush , Ahrefs , and Majestic certainly provide the best insights available into your competitors' performance (outside of Google Analytics' own data).
Link building is hard. Fortunately, analyzing your competitors' links can be a roadmap available to you.
Anything your competition does, you can do better!
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What is competitor link analysis?
Competitor link analysis involves the use of highly sophisticated software to reveal competitor backlink data.
Link builders rank this data based on the chance of finding websites that are likely to link to your website.
There are two ways to approach competitor link building:
Create a better website than your competitor's and reach out to the referring domain asking them to link to your site instead. (Similar to the Skyscraper method ).
Find links to dead or redirected pages on your competitor's website and let the referring domain know that they are linking to a dead or redirected page and offer a relevant page on your website as an alternative.
Competitor link analysis involves a lot of manual outreach and typically has varying success rates depending on the nature of the link.
Link builders can also discover other link building strategies to replicate in their own campaigns, including:
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Link building resources
Guest Posts
Guest iconographies (guestographics)
Abstracts
Content Creation PR
The benefits of analyzing your competitors' links
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There's a reason why competitor link analysis is often the first strategy undertaken by many link builders.
Depending on the industry sector, some companies will have to rely more on resource content than their products for link building.
Finding out how competitors have collected links in a given industry provides a roadmap to increasing organic visibility online.
Chances are, if a website has linked to similar content in the past, it will do so again. Not only are these links easier to acquire, but the links themselves have to be relevant.
Additionally, these websites can provide business opportunities to advance. Find out about the partnerships and other relationships your competition has formed and look to start planting your own seed.
