1 – INFINITE SCROLL
One of the key trends this year is websites that include long pages to scroll through. For example, the website of the car manufacturer TESLA , which presents its car models on long pages. These include a lot of content, arranged harmoniously.
A page rich in information: photos, diagrams, 3D visuals, videos, model comparisons, slideshows ... this page is full of content to retain the attention of visitors.
tesla
2 – STORY TELLING
Another important point – the content – not that it is new in 2015, but more crucial than ever. A good example, that of the wishes of the Intacto agency, which has deployed a lot of energy to tell a story around web design.
This mini site aims to tell the story of a war between two “clan leaders”, that of flat design, which appeared in 2013 and that of realistic design… I let you discover this project. What is certain is that it has given a great resonance to the publisher and provides a unique experience to visitors.
Story telling web design
3 – WIDE TITLES WITHOUT BACKGROUND IMAGES
Exclusively for this article, we are revealing part of the future Rollingbox agency website. Indeed, we took the initiative to leave room for the message without wanting to blur it. The header of the greece business email list home page will therefore look like the visual below, on which appear the name of the agency, our baseline and two calls-to-action.
Web design trends 2015
4 – STOP THE SUPERFLUOUS
Obviously, I'm not going to tell you again that it's time to stop using flash animations that blur readability and make websites obsolete as soon as they are published. But why not put an end to the inevitable "slideshows", "carousels" and "sliders" on home pages, in favor of stronger content?
Save your energy finding 5 photos + 5 customer promises, 70% of Internet users only see the first slider.
On this subject, here are the click rates recorded on a site with 5 slides:
Position 1: 71.07%
Position 2: 7.13%
Position 3: 6.71%
Position 4: 8.18%
Position 5: 6.92%
Tip: publish your "value proposition" on the home page instead of the slider. Add a call-to-action and watch the visitors' behavior.
Either they click on the call-to-action to find out more, in which case your value proposition is good.
Or visitors leave the site immediately, in which case:
-Study the natural referencing of your website and the relevance of the keywords on which your site is referenced
-Study the relevance of your Ads (Bing or Google)
-Study the actions you carry out in parallel (emailing, smo) to ensure that the traffic generated is in line with your customer target
-Test a new value proposition using an A/B test
5 – EXIT THE PX, WELCOME TO 100% WIDTHS
After the Blackberry that displayed HTML content, how to say ... abruptly ...
Here is 2015, the year of "phablets". Between smartphones and tablets, web consumption is increasingly done through devices of all sizes.
This is why your site must be "responsive", that is to say display and organize the content of the pages according to the multitude of devices available on the market.
So prefer wide sites, which follow the edges of the screens.
