But in addition to having an original idea, telling a story in a creative way, what laos whatsapp mobile phone number list you need to achieve is that your content is shareable . Content is key, but so is being shareable. Today, what is shared on social media is everything for your business. It is difficult to expect success if your content is not being shared on social media.
[Tweet “The goal is to get your #content shared on social media”]
To access this shareability, Irfan Ahmad provides some tips in Digital Information World , which I analyze so that you can come up with a good strategy and make your content spread from social network to social network.
How to Make Content Shareable: 6 Basic Principles
#1 Define a platform
To make content shareable, it is advisable to create a website first. This should be pleasing to the eye and easy to access, as it is the first thing the user will encounter. The key to shareability is that the website itself encourages the possibility of sharing the content on various social networks such as Facebook, Google+, Twitter, Pinterest, and those you consider important for what you offer.
You should select a template and design that is easy to understand, pleasing, and eye-catching. It should also allow for the inclusion of buttons to directly share the content on various networks . The important thing is that the user stops on your site, accesses the content, and shares it immediately.
#2 Use graphics, images and videos
Including images is a must if you want to make your content shareable and get subscriptions and user attention. Images attract people and, based on this, generate clicks and revenue for the site. All content can be expressed or illustrated with relevant images. Also, when it comes to using data and statistics, it is important to use graphics that express in a simpler way what would be boring or confusing in a text . It is important to include the brand name in the images and graphics.
[Tweet “Images are a central factor for your #content”]
On the other hand, visual communication is at its most important moment in terms of consumer tastes. Mainly audiovisual communication, which is why video should be your go-to format when creating or complementing content . Video makes it easy for you to use a large number of resources, it draws a lot of attention compared to reading a text, and it is much more shareable. Just by mentioning the level of transcendence of YouTube this is demonstrated.
#3 Create infographics
This point is related to the previous one, highlighting the need to use images and graphics to make content shareable. However, it is a rather peculiar format: the infographic. You can save large amounts of words that few will stop to read, by using a format that allows the creation of entertaining content expressed in a dynamic way.
Infographics are widely shared on Facebook or Pinterest. They allow for more pleasant visual access to information. At the same time, they facilitate the use of images, graphics, striking colors, and explanatory boxes. This means creating content with greater dynamism and a greater chance that the user will really pay attention.
#4 Promote yourself until you drop
It is essential that you are persistent in promoting your profiles and social networks . Social activity and participation will be the basis of your success if you do it well to make the content shareable. You must stay up to date with the social networks of the moment, which will attract the most traffic to your site. Your profiles and contact forms must be made very clear on your website and also in each email you send for work purposes.
