Student Recruitment: Funnel Mix to Increase Conversion
Posted: Wed Dec 04, 2024 6:57 am
So, it is more than evident that digital channels have become much more essential than we thought and that students also use this type of media to obtain information before enrolling.
If you are at that point, where you are determined to create a student recruitment plan that works and that contemplates the use of digital channels as a means to achieve it, in this post we will talk about some key concepts and mechanisms to work on a marketing plan that will help you in the task.
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How to attract students on the Internet
There is a marketing principle that has remained the same over time even when things have changed: to satisfy customers, you must first make an effort to get to know them.
The digital realm and the ways in which we design the path have allowed us to extract information that helps us further segment our actions towards our potential clients, in your case, students.
If you are interested in reading this information, it is because you know that students are part of the consumers who read, review and investigate before even touching the facilities of your educational center.
They are influenced by information they get on social platforms, they trust what real people say more than brands say about themselves. They are not compatible with invasive advertising (in fact, almost no one is) and they love real, human communication.
If anyone is active on digital channels, it is students, not only looking for information to make a purchasing decision, but also actively interacting. Which is perfect for creating mechanisms that help us generate a strategy to attract the ideal student.
Just by their activity on the Internet, students leave important traces and data that allow us to know details about who they are, what their needs and interests are, and most importantly, what part of the purchasing cycle they are in. This is what we at Inbound Marketing prefer to call:
→ Buyer Persona : This is a fictional character that is built based on real sociodemographic information about your target audience, for example, what type of information they search for on the Internet, interests, challenges, aspirations, personal information (marital status, whether they have children, what sector they work in). In other words, the idea is that we can learn about their work, personal, and online behavior, and their relationship with the company.
→ Buyer Journey : As our own source says, it is the active search process that the consumer carries out before making a purchase or contracting a service. The process is made up of 3 key and clearly identifiable phases: discovery, consideration and decision.
If you are at that point, where you are determined to create a student recruitment plan that works and that contemplates the use of digital channels as a means to achieve it, in this post we will talk about some key concepts and mechanisms to work on a marketing plan that will help you in the task.
russia telegram mobile phone number list
How to attract students on the Internet
There is a marketing principle that has remained the same over time even when things have changed: to satisfy customers, you must first make an effort to get to know them.
The digital realm and the ways in which we design the path have allowed us to extract information that helps us further segment our actions towards our potential clients, in your case, students.
If you are interested in reading this information, it is because you know that students are part of the consumers who read, review and investigate before even touching the facilities of your educational center.
They are influenced by information they get on social platforms, they trust what real people say more than brands say about themselves. They are not compatible with invasive advertising (in fact, almost no one is) and they love real, human communication.
If anyone is active on digital channels, it is students, not only looking for information to make a purchasing decision, but also actively interacting. Which is perfect for creating mechanisms that help us generate a strategy to attract the ideal student.
Just by their activity on the Internet, students leave important traces and data that allow us to know details about who they are, what their needs and interests are, and most importantly, what part of the purchasing cycle they are in. This is what we at Inbound Marketing prefer to call:
→ Buyer Persona : This is a fictional character that is built based on real sociodemographic information about your target audience, for example, what type of information they search for on the Internet, interests, challenges, aspirations, personal information (marital status, whether they have children, what sector they work in). In other words, the idea is that we can learn about their work, personal, and online behavior, and their relationship with the company.
→ Buyer Journey : As our own source says, it is the active search process that the consumer carries out before making a purchase or contracting a service. The process is made up of 3 key and clearly identifiable phases: discovery, consideration and decision.