Long Tail Keywords that Do Work to Position Your Institute's Website
Posted: Wed Dec 04, 2024 6:57 am
Long tail keywords help you further personalize your content strategies. In this post we intend to reveal some practices that will help you obtain more significant results. You already know that today Digital Marketing is about personalization, that is the key to everything, the more we understand our niche, the closer we become and therefore more opportunities there are to get brand evangelists.
As we have been talking about in previous posts, educational institutions are no different from the rest of the brands that want to have their own voice within the digital sphere, if you want to get more students enrolled for this new year, through digital strategies, you definitely have to start with a study of long tail keywords.
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First of all because they are specific, that is, it is not the same to try to position yourself with “digital marketing courses” than with “digital marketing courses in Lima”, assuming that you are in Peru.
With the second keyword made up of 4 words, you are directing your efforts to people who want to start a course and who are located in Lima. Do you see how specific these keywords are?
Later we will give you details on why long tail keywords do work to position your institute's website.
There are two types of keywords that are further subdivided, let's see:
1. Keywords that are defined by the user's intention
Informative: these are those that have to do with the search for specific information, for example: "How did the sectional elections take place in Ecuador", "How to make eggplant lasagna", "What will the weather be like this afternoon", etc. That is, the user is looking for specific information.
Transactional: these are those that the user uses to execute a specific action, for example, "Buy Nike shoes online", "Download an eBook on educational marketing", etc. As you can see, this type of long-tail keyword has a clear intention: to make a transaction.
Navigational keywords: very similar to the previous one, the user has a clear search intention, but related to brands and companies. For example, “Genwords”. Users who directly search for the name of our agency do so because they have had contact with us on past occasions and want to know more about the agency. Perhaps they are even in the final stage of the Buyer Journey and want to know more information to make a purchase decision. We will talk about this type of keyword later.
Conversion keywords: these are the keywords that users use to find the solution to a problem. Although they are keywords that are far from the purchase decision, it is possible that they are composed of terms with which a student begins to consider the final decision. There will be an example of this later.
Geopositioning keywords: keywords that the user uses to find information based on a location. An example could be: “Top 5 of the best universities in Madrid”. The interest of the search is local.
As we have been talking about in previous posts, educational institutions are no different from the rest of the brands that want to have their own voice within the digital sphere, if you want to get more students enrolled for this new year, through digital strategies, you definitely have to start with a study of long tail keywords.
qatar telegram mobile phone number list
First of all because they are specific, that is, it is not the same to try to position yourself with “digital marketing courses” than with “digital marketing courses in Lima”, assuming that you are in Peru.
With the second keyword made up of 4 words, you are directing your efforts to people who want to start a course and who are located in Lima. Do you see how specific these keywords are?
Later we will give you details on why long tail keywords do work to position your institute's website.
There are two types of keywords that are further subdivided, let's see:
1. Keywords that are defined by the user's intention
Informative: these are those that have to do with the search for specific information, for example: "How did the sectional elections take place in Ecuador", "How to make eggplant lasagna", "What will the weather be like this afternoon", etc. That is, the user is looking for specific information.
Transactional: these are those that the user uses to execute a specific action, for example, "Buy Nike shoes online", "Download an eBook on educational marketing", etc. As you can see, this type of long-tail keyword has a clear intention: to make a transaction.
Navigational keywords: very similar to the previous one, the user has a clear search intention, but related to brands and companies. For example, “Genwords”. Users who directly search for the name of our agency do so because they have had contact with us on past occasions and want to know more about the agency. Perhaps they are even in the final stage of the Buyer Journey and want to know more information to make a purchase decision. We will talk about this type of keyword later.
Conversion keywords: these are the keywords that users use to find the solution to a problem. Although they are keywords that are far from the purchase decision, it is possible that they are composed of terms with which a student begins to consider the final decision. There will be an example of this later.
Geopositioning keywords: keywords that the user uses to find information based on a location. An example could be: “Top 5 of the best universities in Madrid”. The interest of the search is local.