So, if you have a business or an idea that you want to share with the world, you don't need to have a physical store in several countries or make a huge investment so that everyone knows you. With a website adapted and designed for your audience, you will have enough tools to succeed abroad.
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Why have an international website?
Although having an international website may sound very interesting, it is important to keep in mind that you should only worry about having one when it really contributes to achieving the objective of your idea or business.
There are many reasons why your business may need an international online presence. It is possible that the business model is focused on attracting foreign audiences, such as a tourism website or travel agency.
It may also be the case of an online store that has grown a lot and wants to begin its expansion process to other countries.
And in Latin American countries, the rapid expansion of a digital business is facilitated because, in addition to having a similar culture of traditions and consumption, we also speak the same language.
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To name an example, we can see musical groups or even social media influencers like Instagram and Youtube, who are successful in different countries.
What should I take into account to create an international website?
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If your goal from the beginning is to receive users from various parts of the world on your website, the right thing to do is to think about the site's infrastructure, content and technical requirements from business planning.
Many of the headaches of an expanding company are caused when the infrastructure is not appropriate to receive international users.
Therefore, it is extremely important to carry out general market research, to understand everything from consumer habits to traditional customs of a country.
Below we show you the main aspects that you should take into account when internationalizing your idea in the digital world.
Language and culture
It may seem logical that if you want to expand your idea to a certain market, it will be essential that you speak the same language.
And by speaking their language I don't only mean doing a textual translation of your website into the local language, but it is also important that you include the popular language of the region and the way things work there.
