It is a mistake to believe that this area does not need marketing because health is and will always be a highly demanded service.
At a professional level, the fact of sharing knowledge about treatments and procedures is also controversial. There is a false idea that the patient will avoid going to the consultation to look for better alternatives if they already know what they will undergo.
new zealand telegram mobile phone number list
However, what information really generates is that the patient goes better prepared and with expectations of really understanding what is happening to them thanks to the experience of their doctor.
Group-427320753
Why is Health Marketing important?
Let us remember that health is still a service and like any other, the consumer (in this case the patient), needs sufficient information to decide which doctor they want to be treated by or which health center to go to.
Even if your health center is old or has only been open for a few months, it is important that you do not disconnect marketing from this venture. You will need to offer quality service, attract clients and remain competitive with other options to be profitable.
¡: 400;”>The starting point for being able to execute any Inbound Marketing strategy in your health center is to have a tool that allows you to get to know your prospects. Customer relationship management (CRM) can be optimized through software that allows you to record your team's interaction with potential clients.
How does this help us?
It is very useful for identifying different types of clients, listening to their needs and thus, offering them exactly what they need.
None of this is possible if you do not study beforehand each client profile that comes to your health center. By identifying behavioral patterns you can increase your sales by designing the most effective arguments when offering your service.
[Tweet “Identifying your target audience is one of the first steps to developing an Inbound Marketing strategy”]
For example, a CRM can identify that within the cardiology area, women over 50 years old tend to be treated in the mornings, at the beginning of the week and with doctors of the same gender.
With this information you have more knowledge when it comes to knowing which specialist to recommend as a first option to generate a positive response.
And among other benefits, we can highlight:
Automates customer data records. Goodbye to forms that waste your staff and patients' time!
Keeps a personalized follow-up of the sales and after-sales process.
It is easy to maintain to store the information in the cloud.
Keeps your database updated and organized.
Allows you to segment patients by specialty, demographic aspects, ailments, studies they underwent, etc.
Records all types of feedback to improve the patient experience.
Design and share useful, non-promotional content
Once we leave behind the belief that we will lose patients if we share too much information, we realize that this is exactly what they need to convince them to choose one option or another.
Information is power, and there are more and more “expert patients” who are dedicated to researching their illnesses and ailments.
These types of patients know their illness and have much more demanding expectations of a health center: they want to know how it works, what type of studies they perform and what each one consists of.
And with Inbound Marketing you can share this information on your website without it seeming like your purpose is to sell something.
Remember that once a user arrives at your website, it is the opportunity to demonstrate that you are an expert in the subject through your content and that you have a team prepared to work for their well-being and health.
Who would be your ideal patient?
Have you ever thought about the profile of a patient who would not reject the services of your health center? It is impossible to cover all market segments, so you must analyze data from your current customers and identify aspects such as:
