Even more so if you want to promote a brand or company digitally. Or simply, that they like your content and stay to see it evolve.
If you're a content creator, you know what I'm talking about. Sometimes you can get stuck or even frustrated if you can't find something really valuable to share. But don't despair, the solution is simpler than it seems.
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These days, the trend for creating content is to touch people's emotions in creative ways. If you take your content and add that emotional and imaginative nuance to it , you can be sure that your message will be received and spread.
The main goal of this article is to teach you how to appeal to certain feelings and emotions in your viewers . You will find very simple tips and advice so that you can develop content that engages your audience.
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1. Innovate on your Social Networks with emotional content
audience
The easiest place to start with these types of strategies is on social media .
You can rest assured that people are spending around 70% of their day on Facebook, Twitter, Instagram and more. That means more time for them to see your posts and get engaged.
You can start by using FOMO to your advantage in your content. Wondering what FOMO means? It stands for “ Fear Of Missing Out . ” You see where this is going, right ?
I bet you've ever gone to a new coffee shop or restaurant because most people said it was the best option, or it was the trendy thing to do.
Basically, this is how the FOMO technique works: it uses that feeling of not wanting to miss out on something great. It is urgent, because you don't know how long that great opportunity will last.
To apply FOMO to your posting strategy, just follow these simple steps:
Define the number of people who already benefit from your brand, company or the publication itself.
There is a question implying that the person is missing out on a great opportunity by not clicking.
Make the viewer feel like they are part of a cool community behind your post .
You can make the post, or what you offer in it, time-limited . This way, viewers will feel a rush to take advantage of the offer.
2. Take advantage of mass emotion
It is a known fact that when people are in a certain state of excitement, they behave impulsively . This is because emotion is able to “speed up time” , causing them to make decisions without thinking too much.
That is, it's easier to sell anything to your viewers when they're excited.
A good example is Christmas Eve shopping . The excitement and spending that people have at that specific time is incredible, it is a frenzy of spending and buying products without thinking.
