Success Stories of Companies or Brands that Bet on Inbound Sales and SMarketing Strategies
Posted: Wed Dec 04, 2024 6:47 am
At this point, you can take advantage of digital tools and technologies such as these:
Land
It is a website specially designed to help you generate landing pages that help you convert your traffic into targeted leads.
GoToMeeting
If you want to have a more direct interaction with your potential customers, you can schedule a webinar where you will resolve their doubts, concerns and give them relevant information based on their needs. This helps to increase the empathic relationship between both parties and improves the purchasing experience.
Closing Tools
In order to be able to turn all your efforts into attracting and converting your potential customers, you need to give them one last push to close the sale, build customer loyalty and keep them in tune with the brand.
Here you can use tools such as email marketing, CRM or content distribution automation, so that you can keep your customers always up to date with company news and invite them to make new purchases.
Insightly
This is a free CRM with which you can use hundreds of functions that will allow you to keep track of your clients and thus effectively extend the relationship between both parties.
Hubspot Sales
With this free tool from Hubspot you can find out which customers read your emails, when they did it and who clicked on the links you sent them. This will allow you to have clean databases of your customers and avoid making unwanted contacts.
In addition to all the tools we have mentioned, there are some that offer such a wide range of services that they will help you develop your entire Inbound Sales strategy in a simple way and with a comprehensive approach.
Marketo, Hubspot, Eloqua, Pardot and Uservoice are just some of the options you can access when implementing an Inbound strategy for your company, and thus ensure you get the best results.
Below, we present 3 success stories from real companies that were able to generate japan whatsapp mobile phone number list tangible changes and improvements in their lead acquisition and conversion, thanks to a good and efficient application of SMarketing strategies .
Puerta Zama case
The Mexican company Puerta Zama manages a real estate development in the tourist area of Tulum, but despite offering great benefits to its clients, they were not generating the desired results, so they considered a change in their Sales and Marketing strategy.
With the help of Hubspot, they designed an Inbound Marketing strategy that allowed them to analyze their metrics, web traffic, conversion rates, session time and frequency, and several other indicators, which allowed them to have a more objective picture of the interests of their potential customers.
To ensure that marketing strategies were generating a good number of leads and that these were being properly guided through the sales funnel, frequent meetings were held between both areas to learn about the results and propose new measures.
By implementing these SMarketing measures , Puerta Zama was able to increase its organic traffic to the website by 300%, and increased its number of qualified leads by 1100%.
Lego case
The famous toy company Lego has also been an example of the effectiveness of a properly implemented SMarketing strategy . Despite being one of the most famous companies in the toy industry since the 1950s, it was on the verge of bankruptcy in 2004.
Lego needed to give its marketing strategy a new focus, so it promoted the implementation of a work plan based on SMarketing where the Sales and Marketing teams focused on the same objective: understanding the tastes and needs of its consumers.
This strategy achieved incredible results, allowing them to surpass Mattel, their main competitor, in 2014 and once again position themselves as the world's leading toy brand.
Land
It is a website specially designed to help you generate landing pages that help you convert your traffic into targeted leads.
GoToMeeting
If you want to have a more direct interaction with your potential customers, you can schedule a webinar where you will resolve their doubts, concerns and give them relevant information based on their needs. This helps to increase the empathic relationship between both parties and improves the purchasing experience.
Closing Tools
In order to be able to turn all your efforts into attracting and converting your potential customers, you need to give them one last push to close the sale, build customer loyalty and keep them in tune with the brand.
Here you can use tools such as email marketing, CRM or content distribution automation, so that you can keep your customers always up to date with company news and invite them to make new purchases.
Insightly
This is a free CRM with which you can use hundreds of functions that will allow you to keep track of your clients and thus effectively extend the relationship between both parties.
Hubspot Sales
With this free tool from Hubspot you can find out which customers read your emails, when they did it and who clicked on the links you sent them. This will allow you to have clean databases of your customers and avoid making unwanted contacts.
In addition to all the tools we have mentioned, there are some that offer such a wide range of services that they will help you develop your entire Inbound Sales strategy in a simple way and with a comprehensive approach.
Marketo, Hubspot, Eloqua, Pardot and Uservoice are just some of the options you can access when implementing an Inbound strategy for your company, and thus ensure you get the best results.
Below, we present 3 success stories from real companies that were able to generate japan whatsapp mobile phone number list tangible changes and improvements in their lead acquisition and conversion, thanks to a good and efficient application of SMarketing strategies .
Puerta Zama case
The Mexican company Puerta Zama manages a real estate development in the tourist area of Tulum, but despite offering great benefits to its clients, they were not generating the desired results, so they considered a change in their Sales and Marketing strategy.
With the help of Hubspot, they designed an Inbound Marketing strategy that allowed them to analyze their metrics, web traffic, conversion rates, session time and frequency, and several other indicators, which allowed them to have a more objective picture of the interests of their potential customers.
To ensure that marketing strategies were generating a good number of leads and that these were being properly guided through the sales funnel, frequent meetings were held between both areas to learn about the results and propose new measures.
By implementing these SMarketing measures , Puerta Zama was able to increase its organic traffic to the website by 300%, and increased its number of qualified leads by 1100%.
Lego case
The famous toy company Lego has also been an example of the effectiveness of a properly implemented SMarketing strategy . Despite being one of the most famous companies in the toy industry since the 1950s, it was on the verge of bankruptcy in 2004.
Lego needed to give its marketing strategy a new focus, so it promoted the implementation of a work plan based on SMarketing where the Sales and Marketing teams focused on the same objective: understanding the tastes and needs of its consumers.
This strategy achieved incredible results, allowing them to surpass Mattel, their main competitor, in 2014 and once again position themselves as the world's leading toy brand.