Sales Methods and Techniques that Have Become Obsolete
Posted: Wed Dec 04, 2024 6:41 am
if you want to implement a Testimonial Use Technique , Success Stories or storytelling will be a good alternative to do so.
At this point, it is important to emphasize that in order to create a Testimonial Use strategy, it is essential to have real, satisfied customers who make their experience with the company public.
This is a technique that relies on suggestions and trust, so this should be italy whatsapp mobile phone number list the greatest virtue to highlight in each step and phase of it. Not only do you have to create new satisfied customers, you also have to keep those who are already satisfied.
Just as there are many Sales Techniques that can provide great benefits to your company, there are also others that, with new Internet trends, have fallen into disuse.
And far from being a mere topic of trends, it has now been shown that the use of old Sales Techniques only generates negative results or those contrary to the increase in sales and production of companies, since now clients and prospects are guided by other parameters of interest.
If your company still uses any of these techniques, perhaps it is time to look for the best alternatives to start implementing more current and effective strategies.
Telemarketing
For many years, telephone sales were one of the best sales techniques , since it was a method that allowed very personal contact between the seller and the potential client.
This technique even sought to be renewed with the arrival of the reign of the Internet, by implementing a step prior to the phone call, where an email was sent to the client with relevant information about the brand and the product, to reinforce the line of trust.
And although this technique is still used by many companies today, over the years and with changes in the Purchasing Processes , it is becoming increasingly difficult to close a sale, since no one enjoys receiving these calls on the phone.
In fact, this strategy is the antithesis of Inbound Marketing and Inbound Sales , as it bombards the prospect with information that he is not even interested in receiving; which today we know is a recipe for failure.
Door to Door
Like Telemarketing, this is a Sales Technique that has been left behind due to the high costs of logistics and planning, in addition to being highly invasive towards the buyer.
If prospects don't like receiving phone calls promoting a product they didn't order, they're even less likely to welcome a buyer to their doorstep.
This was a technique that was implemented in times where digital or telephone contact with the client was impossible, so today it is a totally unnecessary effort.
Unless you want to focus your sales strategy efforts in an area with limited communication or you need to sell a quantity of products in a short period of time, this is a Sales Technique that you should exclude from your planning.
Unsolicited mail
Although this is a technique that is still implemented very frequently today, it follows the same principle as the previous ones: giving the client information that is not required or needed.
If we have a prospect who has never been interested in or needed tennis equipment, it is likely that when he receives an email about balls and rackets he will send it straight to the trash.
At this point, it is important to emphasize that in order to create a Testimonial Use strategy, it is essential to have real, satisfied customers who make their experience with the company public.
This is a technique that relies on suggestions and trust, so this should be italy whatsapp mobile phone number list the greatest virtue to highlight in each step and phase of it. Not only do you have to create new satisfied customers, you also have to keep those who are already satisfied.
Just as there are many Sales Techniques that can provide great benefits to your company, there are also others that, with new Internet trends, have fallen into disuse.
And far from being a mere topic of trends, it has now been shown that the use of old Sales Techniques only generates negative results or those contrary to the increase in sales and production of companies, since now clients and prospects are guided by other parameters of interest.
If your company still uses any of these techniques, perhaps it is time to look for the best alternatives to start implementing more current and effective strategies.
Telemarketing
For many years, telephone sales were one of the best sales techniques , since it was a method that allowed very personal contact between the seller and the potential client.
This technique even sought to be renewed with the arrival of the reign of the Internet, by implementing a step prior to the phone call, where an email was sent to the client with relevant information about the brand and the product, to reinforce the line of trust.
And although this technique is still used by many companies today, over the years and with changes in the Purchasing Processes , it is becoming increasingly difficult to close a sale, since no one enjoys receiving these calls on the phone.
In fact, this strategy is the antithesis of Inbound Marketing and Inbound Sales , as it bombards the prospect with information that he is not even interested in receiving; which today we know is a recipe for failure.
Door to Door
Like Telemarketing, this is a Sales Technique that has been left behind due to the high costs of logistics and planning, in addition to being highly invasive towards the buyer.
If prospects don't like receiving phone calls promoting a product they didn't order, they're even less likely to welcome a buyer to their doorstep.
This was a technique that was implemented in times where digital or telephone contact with the client was impossible, so today it is a totally unnecessary effort.
Unless you want to focus your sales strategy efforts in an area with limited communication or you need to sell a quantity of products in a short period of time, this is a Sales Technique that you should exclude from your planning.
Unsolicited mail
Although this is a technique that is still implemented very frequently today, it follows the same principle as the previous ones: giving the client information that is not required or needed.
If we have a prospect who has never been interested in or needed tennis equipment, it is likely that when he receives an email about balls and rackets he will send it straight to the trash.