5 things you should never do with your marketing materials

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In the ever-growing digital landscape, printed marketing materials can often become an afterthought. However, they’re an incredibly important part of your success. The right marketing materials don’t just tell customers what you do or what’s on the menu: they help to establish you as a reputable, trustworthy business that people will want to return to time and again.
You’ve put hard work into attracting potential customers with your website, social media and online advertising, so don’t fall at the final hurdle. Once customers have made the decision to visit you or to contact you, the chances are they will interact with some form of printed marketing material. The quality of your marketing materials reflects the quality of your business: they should be on brand, look great and give your customers all the information they need.


How many of our top 5 marketing material mistakes have list of portugal consumer email you seen? And are you guilty of any of these yourself?

#1: Amending your marketing materials
In business, things change. And sometimes they can change alarmingly quickly. What you should never do is amend your marketing materials by hand: crossing out a menu item or writing in a new phone number is a big no-no. This sloppy approach can send a bad message to your customers—if the quality of your marketing materials isn’t good, the quality of your service might be bad too.




#2: Running out
You’re missing out on reaching countless potential customers if you don’t keep your printed materials well-stocked. If you’re all out when a passerby asks for a business card or a printed menu to take home, you run the risk of being forgotten and losing them to a competitor who has those things on hand.