What is lead generation?
Posted: Wed Dec 04, 2024 6:23 am
Lead generation is vital to starting the sales process. Increasing the quantity and quality of your contacts is the first step
What is lead generation?
By Joan Carles Sanjurjo
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You've probably heard about lead generation , but you may not know exactly what it means. In this post, I'll explain what it is and how you can generate more leads.
Let's go step by step. The word lead in Inbound Marketing refers to a person who has left their details on a landing page in exchange for valuable content that you offer. This person voluntarily becomes a contact for your company and a potential client for your products or services.
Logically, the more contacts or leads, the greater the chances of getting new clients. And hence the importance of focusing on lead generation, which we can define as attracting and capturing contacts .
How you can generate more leads
Taking the utmost care of all the elements of this process, testing, measuring and applying what you see that obtains the best results:
Create high-value content for your target audience . Ebook, guide, manual, whitepaper, video, webinar, etc. Decide on the type of format and make sure it is well written or prepared and useful. Present czechia business email list it with a clear and attractive title. If it doesn't spark interest, give the title another try. You should keep trying until you find one that is irresistible.
Choose subscription forms with basic data : name and email. The easier you make it for the person visiting your website, the more likely they will be to take action.
Include calls to action (CTAs) that stand out both in button size and font, color, and text. Try using more familiar language that is in tune with your audience. For example, you can write “I want it” instead of “Send.”
Work hard on your landing pages . From the design to the explanation of your offer. Focus on the benefits your product or service provides.
Explore and integrate other techniques , such as email marketing, and other online channels, social networks, and offline advertising in traditional media, events, television…
Lead generation is vital to start the sales process. Increasing the quantity and quality of your contacts is the first step. In the next step, other tips and techniques come into play that will help you convert these contacts into final customers . In short, convert more to sell more.
Are you applying any of the recommendations suggested to grow your contact list? Tell us about your experience in the comments.
Joan Carles Sanjurjo
Joan Carles Sanjurjo is CEO at heading2market, a company that has been providing marketing, sales and customer experience services to leading companies in different sectors for more than a decade.
Joan studied Computer Science and Economics at the Autonomous University of Barcelona and later obtained a Master's degree from IESE. He began his professional career as a Software Engineer, but at the age of 30 he changed direction towards more customer-oriented approaches. He has led international sales teams in the technology consulting, systems integration and software solutions industry.
In 2012, he founded heading2market with the mission of helping his clients generate leads and accelerate them through the marketing and sales funnels, thereby driving consistent revenue growth for his clients.
What is lead generation?
By Joan Carles Sanjurjo
LinkedInFacebookTwitterWhatsAppShare
You've probably heard about lead generation , but you may not know exactly what it means. In this post, I'll explain what it is and how you can generate more leads.
Let's go step by step. The word lead in Inbound Marketing refers to a person who has left their details on a landing page in exchange for valuable content that you offer. This person voluntarily becomes a contact for your company and a potential client for your products or services.
Logically, the more contacts or leads, the greater the chances of getting new clients. And hence the importance of focusing on lead generation, which we can define as attracting and capturing contacts .
How you can generate more leads
Taking the utmost care of all the elements of this process, testing, measuring and applying what you see that obtains the best results:
Create high-value content for your target audience . Ebook, guide, manual, whitepaper, video, webinar, etc. Decide on the type of format and make sure it is well written or prepared and useful. Present czechia business email list it with a clear and attractive title. If it doesn't spark interest, give the title another try. You should keep trying until you find one that is irresistible.
Choose subscription forms with basic data : name and email. The easier you make it for the person visiting your website, the more likely they will be to take action.
Include calls to action (CTAs) that stand out both in button size and font, color, and text. Try using more familiar language that is in tune with your audience. For example, you can write “I want it” instead of “Send.”
Work hard on your landing pages . From the design to the explanation of your offer. Focus on the benefits your product or service provides.
Explore and integrate other techniques , such as email marketing, and other online channels, social networks, and offline advertising in traditional media, events, television…
Lead generation is vital to start the sales process. Increasing the quantity and quality of your contacts is the first step. In the next step, other tips and techniques come into play that will help you convert these contacts into final customers . In short, convert more to sell more.
Are you applying any of the recommendations suggested to grow your contact list? Tell us about your experience in the comments.
Joan Carles Sanjurjo
Joan Carles Sanjurjo is CEO at heading2market, a company that has been providing marketing, sales and customer experience services to leading companies in different sectors for more than a decade.
Joan studied Computer Science and Economics at the Autonomous University of Barcelona and later obtained a Master's degree from IESE. He began his professional career as a Software Engineer, but at the age of 30 he changed direction towards more customer-oriented approaches. He has led international sales teams in the technology consulting, systems integration and software solutions industry.
In 2012, he founded heading2market with the mission of helping his clients generate leads and accelerate them through the marketing and sales funnels, thereby driving consistent revenue growth for his clients.