X Ads are not being delivered! Common causes and solutions
Posted: Wed Dec 04, 2024 6:23 am
It is attractive that you can reach many target users efficiently by using X Ads (formerly Twitter Ads). However, have you ever experienced problems such as ads not being delivered even after you set up X Ads delivery, or the amount of delivery being low compared to your budget?
This article explains the possible causes and solutions for when X ad is not being delivered. If you encounter a problem, please use this as a checklist for correct ad delivery settings.
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
Reasons why X Ads (formerly Twitter Ads) are not being delivered and how to fix it
1. Make sure your account and payment settings are valid
2. Make sure your budget and bid settings are appropriate
3. Make sure your targeting is appropriate
4. Make sure your delivery schedule is set correctly
5. Make sure your post settings are correct
summary
Reasons why X Ads (formerly Twitter Ads) are not being delivered and how to fix it
Here are some common reasons why your ad delivery may not be sufficient and what you can do to fix it.
1. Make sure your account and payment settings are valid
If you're having trouble with your X ads serving, the first thing to check is your account and payment settings . If they're not correct, your ads won't serve.
Make sure you have a valid credit card on file . Make sure your credit card details are accurate and not expired.
Make sure you haven't reached your credit limit , or you won't be able to pay for your ads.
Credit card confirmation screen
Also, make sure your ad account isn't under chinese overseas europe phone number list review , as new accounts or changes may prevent ads from serving until the review is complete . [1]
2. Make sure your budget and bid settings are appropriate
The next thing to check is your budget and bid settings , if these are not set properly your ads will not be delivered.
Make sure your budget isn't too low . It's important to have a minimum budget required for your ads to serve. If your budget is too low, your ads may show less frequently [1] .
Campaign budgets can be checked and set from campaign details, and ad group budgets can be checked and set from ad group details.
You should also make sure your bid is not , as a low bid can result in your ad being given lower priority when competing with other ads . [1]
Like the budget, you can check it from the campaign or ad group details screen. If you use manual bidding, it is recommended to set it between the suggested bid amounts.
3. Make sure your targeting is appropriate
If your ad is not being delivered, there may be a problem with your targeting settings . If your targeting settings are not appropriate, your ad may not be delivered to the target audience.
Make sure your targeting is not too broad or narrow
. A broad targeting audience will increase your reach but may result in wasted impressions, while a narrow targeting audience may result in underdelivery. [ 1]
Additionally, it is important to make sure there are no inconsistencies in your targeting criteria . For example, if your location and language selections do not match properly, your ad may not be displayed properly . [1]
The audience size, like the budget, can be checked as "Estimated Audience Number" on the campaign details or ad group details screen.
The targeting settings screen can be found by scrolling down the campaign details. You can select age, area, followers, keyword targeting, etc.
4. Make sure your delivery schedule is set correctly
The next thing to check is the date range settings in Ads Manager . If the delivery period is not set correctly, your ads will not deliver within the desired time frame.
Ensuring that your date ranges are set correctly in Ads Manager will help ensure your ads serve at the right time . [1]
Like the budget, the delivery schedule can be checked from the details screen of the campaign or ad group.
5. Make sure your post settings are correct
If none of the above work then the problem may lie with the post itself.
A common reason for post not being delivered due to post settings is that the post is not linked to a campaign or ad group.
X Ads works in such a way that an ad group is linked to a campaign, and a post is linked to an ad group. If a post that should have been delivered is not displayed in Ads Manager, it may not have been delivered.
Follow the steps below to check if your post is associated with the campaign or ad group you want to deliver your ad to.
1. Launch Ads Editor.
2. Export the campaign you want to link the ad post to.
3. When you open the exported file, campaign information (blue background), ad group information (green background), and ad post information (yellow background) will be displayed, so scroll to the right to the "Tweet ID" in the ad post information.
4. If the Tweet ID column contains a post ID such as "i1234567890" (any number), you can confirm that the post is linked to the ad group. If the post ID is not listed, add an "i" to the beginning of the post ID you want to link and enter it in the cell of the relevant ad group.
5. Upload the modified file from the Ad Editor import. You can upload it by clicking "Choose file".
6. Click "Upload and Preview" to make a final check to make sure there are no problems with the content you are uploading. If there are no problems, just click "Apply Changes" and the linking of the post and ad group is complete.
summary
There are many different reasons why your X ad may not be serving, but the checkpoints listed in this article can help you troubleshoot the issue. Careful consideration of your account settings , budget and bid settings , and targeting settings can also greatly improve your ad performance.
This article explains the possible causes and solutions for when X ad is not being delivered. If you encounter a problem, please use this as a checklist for correct ad delivery settings.
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
Reasons why X Ads (formerly Twitter Ads) are not being delivered and how to fix it
1. Make sure your account and payment settings are valid
2. Make sure your budget and bid settings are appropriate
3. Make sure your targeting is appropriate
4. Make sure your delivery schedule is set correctly
5. Make sure your post settings are correct
summary
Reasons why X Ads (formerly Twitter Ads) are not being delivered and how to fix it
Here are some common reasons why your ad delivery may not be sufficient and what you can do to fix it.
1. Make sure your account and payment settings are valid
If you're having trouble with your X ads serving, the first thing to check is your account and payment settings . If they're not correct, your ads won't serve.
Make sure you have a valid credit card on file . Make sure your credit card details are accurate and not expired.
Make sure you haven't reached your credit limit , or you won't be able to pay for your ads.
Credit card confirmation screen
Also, make sure your ad account isn't under chinese overseas europe phone number list review , as new accounts or changes may prevent ads from serving until the review is complete . [1]
2. Make sure your budget and bid settings are appropriate
The next thing to check is your budget and bid settings , if these are not set properly your ads will not be delivered.
Make sure your budget isn't too low . It's important to have a minimum budget required for your ads to serve. If your budget is too low, your ads may show less frequently [1] .
Campaign budgets can be checked and set from campaign details, and ad group budgets can be checked and set from ad group details.
You should also make sure your bid is not , as a low bid can result in your ad being given lower priority when competing with other ads . [1]
Like the budget, you can check it from the campaign or ad group details screen. If you use manual bidding, it is recommended to set it between the suggested bid amounts.
3. Make sure your targeting is appropriate
If your ad is not being delivered, there may be a problem with your targeting settings . If your targeting settings are not appropriate, your ad may not be delivered to the target audience.
Make sure your targeting is not too broad or narrow
. A broad targeting audience will increase your reach but may result in wasted impressions, while a narrow targeting audience may result in underdelivery. [ 1]
Additionally, it is important to make sure there are no inconsistencies in your targeting criteria . For example, if your location and language selections do not match properly, your ad may not be displayed properly . [1]
The audience size, like the budget, can be checked as "Estimated Audience Number" on the campaign details or ad group details screen.
The targeting settings screen can be found by scrolling down the campaign details. You can select age, area, followers, keyword targeting, etc.
4. Make sure your delivery schedule is set correctly
The next thing to check is the date range settings in Ads Manager . If the delivery period is not set correctly, your ads will not deliver within the desired time frame.
Ensuring that your date ranges are set correctly in Ads Manager will help ensure your ads serve at the right time . [1]
Like the budget, the delivery schedule can be checked from the details screen of the campaign or ad group.
5. Make sure your post settings are correct
If none of the above work then the problem may lie with the post itself.
A common reason for post not being delivered due to post settings is that the post is not linked to a campaign or ad group.
X Ads works in such a way that an ad group is linked to a campaign, and a post is linked to an ad group. If a post that should have been delivered is not displayed in Ads Manager, it may not have been delivered.
Follow the steps below to check if your post is associated with the campaign or ad group you want to deliver your ad to.
1. Launch Ads Editor.
2. Export the campaign you want to link the ad post to.
3. When you open the exported file, campaign information (blue background), ad group information (green background), and ad post information (yellow background) will be displayed, so scroll to the right to the "Tweet ID" in the ad post information.
4. If the Tweet ID column contains a post ID such as "i1234567890" (any number), you can confirm that the post is linked to the ad group. If the post ID is not listed, add an "i" to the beginning of the post ID you want to link and enter it in the cell of the relevant ad group.
5. Upload the modified file from the Ad Editor import. You can upload it by clicking "Choose file".
6. Click "Upload and Preview" to make a final check to make sure there are no problems with the content you are uploading. If there are no problems, just click "Apply Changes" and the linking of the post and ad group is complete.
summary
There are many different reasons why your X ad may not be serving, but the checkpoints listed in this article can help you troubleshoot the issue. Careful consideration of your account settings , budget and bid settings , and targeting settings can also greatly improve your ad performance.