3 steps to make an impactful email
Posted: Wed Dec 04, 2024 6:14 am
Often, with so many emails, it is difficult to know how to differentiate yourself from the competition and even stand out. In a context like this, originality and creativity become our best allies. And for that reason today we give you 3 steps to follow to create an email with high doses of originality and creativity .
STEP 1- Start with an original subject
The best way to start an email is with an original subject that stands out and grabs attention from the start. As we have already mentioned on previous occasions, the subject is the first element hong kong mobile phone number list that the subscriber will see in our email and the one that will make them decide whether to click and read it or not. Therefore, with the few characters we have, we must do something different. What tricks can we use?
Trigger the feeling of wanting to know more about the email
A good way to create an original subject is to provoke the feeling of wanting to know more about the email. How can we achieve this? A good way would be to reveal only a small part of what will be found in the email and leave the rest to your imagination or simply opt for a subject that is completely open to any interpretation. Below we can see a subject from Desigual where, indeed, they opt for a very open subject, but which incites you to want to know what you will find when you click on it.
Confusing the subscriber
Another technique we could use is to confuse the subscriber, as long as it is in a positive way. The idea would be to create a subject that the subscriber does not expect or does not fully understand what it is about, but that when opening the email everything makes sense and is consistent with the content. Bimba&Lola is a brand that uses this resource a lot. Here we can see some of their subject lines and also another one from Adolfo DomÃnguez :
Incorporate emoticons
Emoticons are also good allies of creativity. They add a touch of color to the subject line and help it stand out from the rest of the subject lines in the inbox. Our eyes will unconsciously go to the colored dots. Although it is not guaranteed that the user will end up clicking on the email, we will certainly have managed to capture their attention. Here we can see how some fashion brands incorporate them.
STEP 1- Start with an original subject
The best way to start an email is with an original subject that stands out and grabs attention from the start. As we have already mentioned on previous occasions, the subject is the first element hong kong mobile phone number list that the subscriber will see in our email and the one that will make them decide whether to click and read it or not. Therefore, with the few characters we have, we must do something different. What tricks can we use?
Trigger the feeling of wanting to know more about the email
A good way to create an original subject is to provoke the feeling of wanting to know more about the email. How can we achieve this? A good way would be to reveal only a small part of what will be found in the email and leave the rest to your imagination or simply opt for a subject that is completely open to any interpretation. Below we can see a subject from Desigual where, indeed, they opt for a very open subject, but which incites you to want to know what you will find when you click on it.
Confusing the subscriber
Another technique we could use is to confuse the subscriber, as long as it is in a positive way. The idea would be to create a subject that the subscriber does not expect or does not fully understand what it is about, but that when opening the email everything makes sense and is consistent with the content. Bimba&Lola is a brand that uses this resource a lot. Here we can see some of their subject lines and also another one from Adolfo DomÃnguez :
Incorporate emoticons
Emoticons are also good allies of creativity. They add a touch of color to the subject line and help it stand out from the rest of the subject lines in the inbox. Our eyes will unconsciously go to the colored dots. Although it is not guaranteed that the user will end up clicking on the email, we will certainly have managed to capture their attention. Here we can see how some fashion brands incorporate them.