7 things you must do before launching a Google Ads campaign
Posted: Wed Dec 04, 2024 6:07 am
As the world’s largest PPC (Pay-Per-Click) platform, Google Ads—formerly known as Google AdWords—serves billions of ads each day in search results and across a network of millions of websites.
Google Ads can be a powerful marketing tool to help new customers list of poland consumer email find your business, as well as helping you re-engage with people who have visited your website in the past.
Before you get started in the world of pay-per-click advertising or hire a company to run your PPC campaigns, it’s important you understand how to make it work effectively for your business.
Keep reading to learn the 7 things every business must do before launching a Google Ads campaign.
#1: Know your goals
What do you want to achieve with your PPC campaign?
This is the most important question you need to answer before getting started with Google Ads. If you don’t define your advertising goals, you won’t be able to fully track the success of your campaign.
Google Ads can be a great way to drive:
Sales
Leads
Website traffic
Product and brand consideration
Brand awareness and reach
App promotion
and more.
launching a Google Ads campaign
Within Google Ads you’ll find a variety of campaign types—including Search, Display, Shopping, Video and App—that are designed to help you reach your specific goal or goals.
To learn more about the different types of Google Ads campaigns, read our previous blog: How can Google Ads help your business?
#2: Understand your customers
Now you’ve defined your goals, it’s time to get inside the heads of your new potential customers.
Remember, the success of your campaign depends on putting the right ad in front of the right person at the right time.
Who are they? What are they searching for? Where do they live?
By thinking about this before launching a Google Ads campaign, you’ll be able to tailor your ad copy, ad images and landing pages to exactly fit their needs.
Our tip: use Google Search Console to see how your website visitors are finding you. The insights you’ll find inside this free platform can be invaluable when building your PPC campaign.
Google Ads can be a powerful marketing tool to help new customers list of poland consumer email find your business, as well as helping you re-engage with people who have visited your website in the past.
Before you get started in the world of pay-per-click advertising or hire a company to run your PPC campaigns, it’s important you understand how to make it work effectively for your business.
Keep reading to learn the 7 things every business must do before launching a Google Ads campaign.
#1: Know your goals
What do you want to achieve with your PPC campaign?
This is the most important question you need to answer before getting started with Google Ads. If you don’t define your advertising goals, you won’t be able to fully track the success of your campaign.
Google Ads can be a great way to drive:
Sales
Leads
Website traffic
Product and brand consideration
Brand awareness and reach
App promotion
and more.
launching a Google Ads campaign
Within Google Ads you’ll find a variety of campaign types—including Search, Display, Shopping, Video and App—that are designed to help you reach your specific goal or goals.
To learn more about the different types of Google Ads campaigns, read our previous blog: How can Google Ads help your business?
#2: Understand your customers
Now you’ve defined your goals, it’s time to get inside the heads of your new potential customers.
Remember, the success of your campaign depends on putting the right ad in front of the right person at the right time.
Who are they? What are they searching for? Where do they live?
By thinking about this before launching a Google Ads campaign, you’ll be able to tailor your ad copy, ad images and landing pages to exactly fit their needs.
Our tip: use Google Search Console to see how your website visitors are finding you. The insights you’ll find inside this free platform can be invaluable when building your PPC campaign.