Why am I not getting leads from my B2B website? 10 mistakes to avoid.
Posted: Wed Dec 04, 2024 6:04 am
Why am I not getting leads from my B2B website? 10 mistakes to avoid.
Why am I not getting leads from my B2B website? This is one of the most frequently asked questions by marketing managers.
Obtaining qualified leads through the web is one of the main objectives of B2B online marketing due to the possibility it offers of getting in touch with other companies or professionals at a very low cost. Our experience in web design and online advertising for many B2B-oriented companies , and after numerous meetings with their marketing teams, have allowed us to identify 10 common and avoidable errors to achieve good results in terms of capturing leads that provide value.
1. Provide information about what we do instead of why we do it.
Or, to put it another way, focus your website on talking about us rather than how you're going to solve your potential clients' problems. Remember that most of your potential clients aren't interested in everything you do, but rather in how you can solve a specific need they have. Talk to them about their need and how you're going to solve it.
Plan the entire structure of the website with this goal in mind.
2. Trying to take advantage of landing pages to offer everything to everyone.
This is one of the most common mistakes – not to call it a universal latvia business email list mistake – and we call it the "peddler syndrome". Don't fall into it.
If someone is on your website interested in A, and contrary to what you might think, at that moment they are only interested in A, don't distract their attention by thinking that they might also be interested in B or C. Don't offer them the rest of the alphabet. In fact, the landing pages that work best are those that, in addition to focusing exclusively on one objective, do not have any links to other sections of the website.
3. Not taking advantage of the thank you page to continue the conversion process.
And this does not contradict what was said in the previous point. Because now is the time to offer B or C to someone who has already sent a form interested in A.
It is also a good time to link to sections of our website that are directly related to your interests, to our social profiles and, of course, to invite you to share your findings with other colleagues.
4. Agree on a design that everyone in the company likes.
If you are a marketing manager for a company, you know exactly what I am talking about and you do not need any explanation, but rather comfort. You can count on our understanding.
It is very hard to feel obliged to keep adding things so that the entire management team feels happy for having contributed something to the website. It is very hard to feel responsible for a huge mistake, because the design of the website has to serve its objectives, which covers many aspects and not just its visual appearance.
Once the pastiche is done, there is only one resource left: use landing pages and do not invest resources in directing traffic to the website, but to the landing pages.
5. Forgetting about the download speed of the website.
Especially now, as so many people are connecting from mobile devices or computers that aren't necessarily up to date.
I'm not going to give you any figures on how many seconds a person is willing to wait to see something that might be of interest to them – or not. I invite you to think about how long you usually wait. So little? Well, take note that you are not special.
Why am I not getting leads from my B2B website? This is one of the most frequently asked questions by marketing managers.
Obtaining qualified leads through the web is one of the main objectives of B2B online marketing due to the possibility it offers of getting in touch with other companies or professionals at a very low cost. Our experience in web design and online advertising for many B2B-oriented companies , and after numerous meetings with their marketing teams, have allowed us to identify 10 common and avoidable errors to achieve good results in terms of capturing leads that provide value.
1. Provide information about what we do instead of why we do it.
Or, to put it another way, focus your website on talking about us rather than how you're going to solve your potential clients' problems. Remember that most of your potential clients aren't interested in everything you do, but rather in how you can solve a specific need they have. Talk to them about their need and how you're going to solve it.
Plan the entire structure of the website with this goal in mind.
2. Trying to take advantage of landing pages to offer everything to everyone.
This is one of the most common mistakes – not to call it a universal latvia business email list mistake – and we call it the "peddler syndrome". Don't fall into it.
If someone is on your website interested in A, and contrary to what you might think, at that moment they are only interested in A, don't distract their attention by thinking that they might also be interested in B or C. Don't offer them the rest of the alphabet. In fact, the landing pages that work best are those that, in addition to focusing exclusively on one objective, do not have any links to other sections of the website.
3. Not taking advantage of the thank you page to continue the conversion process.
And this does not contradict what was said in the previous point. Because now is the time to offer B or C to someone who has already sent a form interested in A.
It is also a good time to link to sections of our website that are directly related to your interests, to our social profiles and, of course, to invite you to share your findings with other colleagues.
4. Agree on a design that everyone in the company likes.
If you are a marketing manager for a company, you know exactly what I am talking about and you do not need any explanation, but rather comfort. You can count on our understanding.
It is very hard to feel obliged to keep adding things so that the entire management team feels happy for having contributed something to the website. It is very hard to feel responsible for a huge mistake, because the design of the website has to serve its objectives, which covers many aspects and not just its visual appearance.
Once the pastiche is done, there is only one resource left: use landing pages and do not invest resources in directing traffic to the website, but to the landing pages.
5. Forgetting about the download speed of the website.
Especially now, as so many people are connecting from mobile devices or computers that aren't necessarily up to date.
I'm not going to give you any figures on how many seconds a person is willing to wait to see something that might be of interest to them – or not. I invite you to think about how long you usually wait. So little? Well, take note that you are not special.