Many companies have been able to take advantage of this transformation to achieve sustained growth in their numbers, implementing technologies such as the “cloud” to give a new boost to their software and services businesses.
According to IDC studies, 73% of companies have stated that their applications will be SaaS in 2020, and it is not surprising.
Oracle estimates that 51% of customers claim to want 24/7 business support, and with easy access to all information, processes and results, SaaS represents a solution to this .
Finally, according to more figures from IDC, SaaS will represent approximately 60% of Cloud spending by 2020.
[Tweet “73% of companies have stated that their applications will be SaaS in 2020.”]
Having outlined the importance of this sector, stay with us if you want to learn about the experiences of the experts .
Group-427320753
Key points for your SaaS business model
SaaS leaders (tips)
Doug Pepper is the Chief Marketing Officer of Shasta Ventures, based in Silicon Valley, with offices on both Sand Hill Road and in San Francisco, investing in consumer companies.
Pepper is a former investor in Marketing Automation company Marketo , making it a leader in the SaaS business category.
Marketo had three founders and little else… and went public in 2013. Three years after that, it was acquired by Vista for $1.8 billion and then by Adobe for $4.75 billion in 2018.
At a SaaStr event , he shared the keys to managing a $5B+ company and moving it forward despite the constant challenges they faced .
According to Pepper, there are two key areas for the enterprise that you will never stop investing in: the customer journey and the employee experience. Companies will always try to innovate around how they best serve their customers and employees to build their businesses and generate more revenue.
iran telegram mobile phone number list
Every company, no matter what type, presents a set of challenges that must be overcome, and decisions are the key to determining whether you have a good company or a great one.
You shouldn't believe the misconception that all SaaS companies have had it easy, because that's not the case.
Here we discuss the key points discussed in the talk so that you can apply them to your own business model:
Never give up : According to Pepper, he was funded back in 2006, before they even met him, even though at the time it was believed that you couldn’t make money selling software because Salesforce was already quite successful and SaaS wasn’t what it is today. However, Marketo continued to believe in their vision, ignored the “no’s” and continued to look for investors.
See the real potential to solve a problem through technology: According to this Marketing Director, Marketo married an incredible market category and saw beyond the need to solve a problem.
Keep your mind on explosive markets: The truly explosive markets are those that could not have existed two or three years ago because the need did not exist, much less the solution. The Marketo team spoke to 75 CMOs before they decided to start the company and they recognized that they had a need to automate their processes, since by 2006 marketers were using digital advertising, email marketing and Google Ad Words.
