When we are asked what we consider to be the most important and frequent error on a website that prevents us from capturing leads, the answer is categorical: "Peddler Syndrome".
Over more than 20 years working in the world of online marketing , what we call "Petman Syndrome" is, by far, the error we encounter most frequently.
Unfortunately, it is also the most difficult mistake to correct because no one believes in its importance and, above all, because correcting it usually means re-creating the website from scratch.
What is "Peddler Syndrome"?
It is the need that some companies have to have websites on croatia business email list whose pages you can find everything and for everyone.
They feel an irresistible urge to take advantage of the fact that someone is passing by to offer them their entire catalogue of products or services.
Not a drop of traffic is wasted:
Not a single click on their website will fail to reveal the many things they do and how well they do them.
And of his social commitment.
And what they are saying about them on social media.
And the new product that has come out.
And that they have been mentioned in a national media outlet.
And and and and... ad infinitum.
And what does all this matter to a professional who accesses your website specifically interested in something in particular?
Why are they distracted? Why are they hindered from accessing the only information that interests them? Does this sound familiar?
