Inbound marketing is a strategy that consists of putting into action a set of means aimed at attracting leads . This strategy makes it possible to offer visitors useful and engaging content, responding to specific problems.
The goal of inbound is to bring the customer to you, this is called inbound marketing . Thanks to this, you finally address a target that is really interested in your offer. job function email list
One of the main advantages of this strategy is that it is qualitative, responding to specific needs in order to offer a personalized and unique experience . You thus save considerable time by addressing only qualified leads . In addition, you benefit from greater control over your budget, better loyalty and a gain in visibility and notoriety on the internet.However, it is a strategy that takes a long time to implement and requires more human resources. You should not expect to have a good ROI quickly, so you need to be patient , but this is rewarded once all the strategies are implemented.
The means of action of inbound marketing
Inbound marketing uses different means of action to attract prospects. Among them, we find:
The customer journey
It represents the different phases that a lead will go through, leading them to their purchase. This journey is made up of 3 key stages:
Awareness: the consumer realizes that he has a problem and seeks to formalize his need. He seeks to answer the question "Why?",
Consideration: the consumer has clearly defined his need and is looking for a way to resolve it. He seeks to answer the question “How?”
Conversion: The consumer knows his problem and knows how he wants to solve it. He now has to answer the question “With whom?”
We will therefore be able to create content adapted to each stage and get the right message across at the right time. It is an essential tool for an inbound marketing strategy.
- Board index
- All times are UTC
- Delete cookies
- Contact us