Creating irresistible content is not within the reach of any brand. But it is one of the factors that achieve greater engagement with users. And, of course, it helps the brand to become known in different areas with a lower investment.
However, creating irresistible content is not so much a matter of resources as it is of creativity . Although some brands think that the greater the investment, the better the results when it comes to spreading content, the truth is that the 2 essential factors for creating irresistible content are:
Be original . It is best to look for a new and different perspective on the specific topic.
Creativity . It is the secret ingredient when it albania number screening comes to creating irresistible content. The way to impact users is to apply creativity to all elements of content marketing strategies .
Content tailored to users
However, content will only be irresistible to a specific audience . Trying to impress everyone will only lead to disappointment. Not all content is irresistible to everyone.
That's why it's important to segment your target audience well. Only then will you be able to generate content that interests the people who are waiting for it.
And to do this, it is essential that you perfectly define the different buyer personas to whom you will dedicate your content marketing efforts.
Human psychology also affects
why people share content
There are other factors to consider, too. For example, people's psychology. Do you know why users share your content? In many cases, it will be because the message is perfectly generated. However, there are situations where even excellent content is not shared. Why?
There are a variety of reasons for this. But the bottom line is that it doesn't follow some of the basic rules for shareable content. The New York Times Insights Group studied how certain people share content. The main conclusion is that content is shared based on shared interests.
The same study points to the following motivations for sharing content:
Defining oneself in front of others.
Grow and nurture relationships.
Share the topics that interest you.
How to create irresistible content [youtube width=»700″ height=»394″]https://www.youtube.com/watch?v=pAM9EqzS4Dk[/youtube]
These are 8 keys that you can put into practice right now to create irresistible content:
1.- Storytelling
Creating irresistible content: Storytelling
Why is it that when you think of happiness, one of the first images that comes to mind is Coca Cola ? The soft drink brand has known how to work its content to tell stories that are related to joy.
Storytelling is one of the factors that has gained the most weight in digital communication. Not in vain, everyone is capable of making a list of elements. But communicating with original ideas and creating content that tells stories is something more complicated .
To create irresistible content you must inspire users . Go beyond the merely informative story to reach people's hearts. To do this you need to base yourself on close stories.
2.- Humor
create irresistible content
It has been proven that humor is one of the keys to creating irresistible content. In fact, on the main social networks, the most shared content is of a comical nature.
However, it is not easy to create really good humorous content. The line between what is trashy and what is great is very thin. And it can also depend on cultural factors. Humor does not work the same way in some countries as in others.
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