There are examples of political marketing in recent times that brands and politicians should take into account. When Barack Obama realized that he would not have the support of big businessmen to win the elections in 2008, he decided to change and become the first 2.0 politician.
The tools, resources and personalized options that the Internet makes available to everyone and, above all, their proper use, are what have made digital marketing have a great influence on modern politics. Do you want to find out how?
The best examples of political marketing 1.- 100,000 ukraine number screening pieces of content in the Trump campaignexamples of political marketing
In the early days of Trump's political marketing campaign, his digital strategist, Brad Parscale, was given a small budget to expand his database. The strategist made a decision and invested all the money in Facebook advertising. To start, he included the names, email addresses and phone numbers of known Trump supporters on the platform.
The company then opted to use custom audiences to match these people with their Facebook profiles. In addition, Facebook's " audience targeting options " feature allowed ads to be targeted based on user activity, ethnic affinity, or demographic data such as location, age, gender, or interests.
The strategist then expanded his “ radar ” by using “ similar audiences ,” a very powerful tool that allows you to find people on Facebook with common qualities. In this case, potential Trump supporters.
In addition, Parscale also implemented software to optimize the design and delivery of Facebook ads. The campaign generated so many ads that 100,000 different landing pages were created, each targeting different segments. As a result, more than 100,000 pieces of content were created.
2.- Trump and Facebook Ads
Among the examples of political marketing, it is interesting to continue with another of the most current ones. Which, precisely, is linked to two of the most powerful channels of the moment: Facebook and Instagram .
This is the story of how Trump's campaign used different data to make personalized ads on social networks. In fact, it invested 150 million dollars in Facebook and Instagram ads in the last weeks of the election. In this way it would manage to influence African Americans and younger women.
All thanks to a custom database called the “ Alamo Project .” This database was created with data from different sources. Both digital and personal contributions from supporters of the cause. In this way, it would also succeed in taking away some hope from Hillary Clinton’s supporters.
- Board index
- All times are UTC
- Delete cookies
- Contact us