Dove also challenged its customers by offering them the hong kong whatsapp mobile phone number list opportunity to join this "movement."
3. Mama Lucchetti
The food company Lucchetti has established itself at the top of viral advertising with its “Mama Lucchetti” campaign. This strange and charismatic animated family can be seen everywhere, especially on YouTube.
Lucchetti found success with these characters who, through funny stories, a lot of black humor and catchy music, managed to get into the minds of users. Humor as a way of providing value to customers is a fundamental factor in content marketing.
The Lucchetti brand employed an excellent, well-thought-out strategy for a general public, from adults to children, also considering the trends and formats that best suited its idea.
With this review, the panorama for better understanding the concept and objectives of content marketing becomes more complete. It is a complex idea that is increasingly being adopted by large companies and, in the long term, brings exceptional results.
A good way to better understand what content marketing objectives are and how they are applied in a strategy is to learn about some successful examples, in this case from Latin America.
Examples of companies that tried to do something different, they sought to provide something more to their clients than just the physical product or the specific service they provide.
I invite you to discover 3 examples of companies that have achieved success with content marketing. Their idea was not only to sell but to remain in the minds of users, achieve brand identification and show commitment.
1. I want! From Banco Galicia
Bank campaigns are usually quite similar, but Galicia went out of the way to promote its Quiero! discount card .
The campaign is based on the story of a young couple and shows us their evolution until they get married and have a baby.
The highlight of this set of advertisements that has been on screen for several years is that it shows us the benefits of the service offered while telling an entertaining story about a couple that anyone can identify with .
This is a relevant strategy to bring the service closer to the public from an emotional and fun perspective. The creatives of this campaign managed to provide value to the user, attract their attention and immediately make the story of these two characters go viral.
Banco Galicia even managed to get its characters to interact with the public, giving them the chance to help them make some difficult decisions. They achieved this by making good use of social media.
2. Dove with its “real women”
Much has been said about the tendency of brands linked to aesthetics and cosmetic products to show stereotypical women, expressing marked prejudiced and discriminatory role models.
Dove has launched a content marketing strategy to differentiate its brand from the rest by offering more than just its products.
