Sales is an integral part of many business situations, but there are many hardships hidden in the background. The pressure to perform, the difficulty of communication, the long hours...how do you cope with them? In this article, we will take a deeper look at the pains of sales, how to overcome them, and the rewards of sales that are often lost sight of.
Table of Contents
1. why is sales so hard?
Woman who is depressed due to lack of success in sales
Always be driven by sales performance.
One of the biggest challenges salespeople face is the constant setting of sales goals. Sales performance is often viewed as dependent on individual ability and effort, but it is often greatly influenced by external factors such as market conditions, the economic environment, and the behavior of competitors. The daily pressure to achieve goals can also cause mental stress and eventually affect mental and physical health. While living a goal-driven life can be a source of stress, it can also be a source of motivation to hone one's sales skills, but it is very difficult to maintain a good balance between the two.
Sales activities are not appreciated from within the company.
One of the difficulties for salespeople is the chinese singapore b2c cell phone number data lack of recognition from within the company. In companies with a strong results-oriented culture, sales performance figures are everything, and the sales process behind the results, such as how hard they work and how much they are appreciated by individual customers, is often overlooked.
Difficult to leave on time
The reality is that salespeople have more difficulty leaving the office on time than other departments. This is because salespeople, who are often busy with client meetings and project deadlines, tend to work overtime on a regular basis. In addition, the accumulation of work that cannot be completed during the day, such as proposal writing, sales strategy development, and competitive research, cuts into personal time. The current situation, in which the balance between work and private life is easily disrupted and fatigue accumulates both physically and mentally, symbolizes one aspect of the hardships of sales work.
Mental exhaustion due to tele-appointments and dive sales
Among sales activities, tele-appointments and dive sales are considered to be particularly mentally taxing. The experience of frequent rejection can weigh heavily on the mind of even the most seasoned salespeople in the field. Constant rejection can cause one to question one's self-worth and, at times, to lose one's confidence.
In tele-appointment/dive-in sales, you need to control these negative emotions, which is not an easy task. In addition, making a business offer to someone you have never met before requires a lot of energy and can be mentally and physically exhausting.
Communication skills are required.
In the world of sales, precise communication skills are always required. The ability to accurately grasp the customer's needs and propose the most appropriate solution is directly related to results. This requires not only product knowledge, but also a deep understanding of the customer and the ability to express that understanding in words. Non-verbal communication is also important to decipher the mind of the other party, and all of these skills must be well balanced. For those who feel they have poor communication skills, this tends to cause a great deal of stress.
Dissatisfied with the service/product handled
Salespeople have an even more difficult time when they are not convinced of the products and services they offer. When you are confident that your products are reliable, you can easily convey your enthusiasm to your customers, but if they are dissatisfied with the quality or price, it will be difficult to sustain that enthusiasm.
Recommending something to others that you do not agree with can easily upset your mental balance, and continuing to do so over a long period of time can lead to wear and tear. In addition, dissatisfaction with the product is expected to come back as a complaint from the customer, which often leads to additional stress.
Characteristics of people who tend to find sales hard
A man who is depressed because he failed in a business meeting
Lack of confidence in communication
Communication is centered on negotiating with others and coordinating emotions. Therefore, people who lack confidence in their own ability to express themselves and read the intentions of others may easily feel pressure to do so. These people often tend to be insecure about their own speaking skills and timid about receiving feedback from others, which can make front-line sales correspondence stressful.
Low stress tolerance
Sales is a profession that often faces severe pressure to achieve target figures and rejection from customers. In such a situation, people who have low stress tolerance and cannot handle pressure or failure well may find ongoing sales activities mentally taxing. These people tend to think deeply about even the smallest things and may often feel depressed. Learning to cope with stress and relaxation techniques are keys to overcoming difficulties.