Why you need to use WhatsApp message templates

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WhatsApp message templates can help you improve your business communication efforts in many different ways. Here’s why you need to start using them.

Standardized communication
In one business, multiple teams might contact the same customer, such as sales and support. If these teams aren’t one-person teams, you might see some inconsistencies in tone and, as a result, a not-so-professional business image.

WhatsApp templates help you avoid that by standardizing communication across all teams. At the very least, members of the same team will use the same templates to contact the customers, improving your business’ image.

Saving time
Writing the same messages from scratch each time can be time-consuming, especially if your business has a large number of customers. To save time, your team can create templates and send them to customers all at turkey whatsapp phone numbers once using WhatsApp broadcast.

Customer re-engagement
WhatsApp has a hard rule regarding outbound messages to customers. If a customer doesn’t reply within 24 hours, the conversation becomes expired,s and your team can’t send them free form anymore messages any more .

Templates are a smart way to work around this rule because they can be sent anytime to initiate or re-open a conversation. This way, your team will be able to re-engage customers after the 24-hour window is up.

Personalized messages
The variable parameters in WhatsApp templates help your team personalize messages to each customer by using their names or any other personal details.

When a customer feels like the message targets them instead of a generic one that addresses nobody, they immediately form a connection with the business. Over time, this can help boost your engagement rates and, by default, improve your sales.

Automation
If you use a customer communication platform with a chatbot builder, your team can integrate WhatsApp templates into the chatbot steps. Naturally, this means that your business can handle a larger number of messages in a shorter time because the replies will be automatic.

In addition to scalability, this makes your team’s responses available to customers 24/7, and because of the variable parameters, the messages will still feel personal despite being sent by a chatbot.